Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Ähnlich wie Tech talk android apps echo system
Ähnlich wie Tech talk android apps echo system (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Tech talk android apps echo system
- 1. Android Apps Echo System Yoah Bar-David Scoompa
- 2. About me Scoompa • Mobile, mostly Android • 1.5 years • 30+ of our own apps • 10+ Million downloads • Many apps done for others Why Mobile ?
- 3. Developing an app • Idea • Competitive landscape • Design • Coding • Distribution • Monetization • Support: users, devices • Iterations
- 4. Ideal App • Long session time • Used often • Keep installed • Users love it, high rating • Users share it • Searchable Low barrier to entry
- 5. Coding/Design challenges • Many devices: screen, OS, capabilities • Intuitive UI - no one wants a manual • Limited memory, esp Bitmaps • Battery • Be fast • Animations & enchantment • App can be killed at any point • Notification bar space
- 6. Revenues • Paid apps • In app purchase • Subscription • Ads - admob, applovin • Ads - appbrain • Ads - airpush • Ads - Millenial Media • Startapp
- 7. Free vs Paid Source: http://www.appbrain.com/stats/free-and-paid-android-applications
- 8. In App Purchase Price Ratio of users / buyers Common price 1-2 USD. Some more than 100. Ration varies, reasonable 1:200
- 9. Admob Expected revenues are 1-2 cents per install Maximize: Longer sessions Come back to app Location
- 10. Appbrain (AppTornado) Expect 0.5 cents per install (of your app)
- 11. StartApp 1C returning 1C non US 5C US Average: 1.2C
- 12. Bottom Line Reasonable expectations are around 1-2C per user
- 13. Sell globally Translate texts App name Banner
- 14. Distribution Search Icon Description Rating and reviews First month boost Market collections User lifetime Blogs Ad campaigns
- 15. Rating 1 out of 300-1000 users will rate you Ask the good users to rate Make it easy Some apps offer rewards Feedback
- 16. Monitor Exceptions Usage. Flurry / Google Analytics AppAnnie Search positions Competition By country Monitor for actions, iterate and measure
- 18. Being lean DIY Fiverr odesk / eLance ICanLocalize - Translations dropbox Cross promote apps MVP
- 19. Contact yoah@scoompa.com I may be able to help with: • Idea validation • Development related questions/issues • Market and monetization • Monitor
- 20. THE END