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1. Best Practices for Integrating Premium Domains
CONFIDENTIAL

2. NameMedia Best Practices
 These best practices have been implemented
throughout our partner network, including 6 out
of 10 largest registrars in the world
 These recommendations are based on user
testing and conversion rate monitoring
 All best practices are illustrated by current
implementations, although some screenshots
might change with time
 Partners who implement these best practices
generate 200% more Premium Domains revenue
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3. Direct Search Results Drive Highest Conversion
Show often, show early
With the average gestation period of
27 days, it is vital to expose
premium domains to the customer
close to direct match results
Educating visitors helps to differentiate
between primary and premium domains
to increase your sales
Priced Domains are 10X more likely to
sell compared to those with no price
Premium Names Listed From Main
Search above the fold increase sales
opportunity
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4. Clean, Simple and Attractive Search
Results Page
This registrar’s
conversion rate is up to
15x higher than that of
some other providers
Highlighted Premium Domain
Availability
Premium Domain
More Options Section
View All Premium Domain
Results Link – allows visitors to
select from a variety of premium
domains and price ranges
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5. Exact Match Results Increase Sales
Conversion
Show as available
Displaying an exact-match premium
domain as available and selecting it
for checkout help transition to a
smooth sale
Exact Match allows for a smooth transition to
check out and fulfillment
Premium Domain Tab
leading to robust inventory of premium
alternatives
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6. Phone Support Drive More Sales
Enable phone support
Phone-assisted sales bring
10% increase vs. web leads.
Other
We can train your sales team
7%
to handle premium domain
Moniker
sales or handle your calls for
you – for free! 8%
Sedo
19% 47%
Sales Team – involve sales
team, if applicable, and/or when
no price
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7. Marketing Provides Sales Opportunities
Market premium domains via newsletters, emails, blog posts
displaying domains on sale. Don’t forget to link directly to a
complete list are very effective in boosting sales, site
recognition, and ancillary services
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8. Email Reminders Provide Sales Opportunities
Target existing domain owners to
promote premium domains similar
to those they already own
Renewal reminders are
convenient for suggesting shorter
versions of the same name, or
keyword-based related names
Confirmation emails can
feature the same name with typos
or in other extensions, or simply
related names for when the
customer is still active in
purchasing names
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9. WHOIS Provides Sales Opportunities
Leverage WHOIS search can
also be a sales tool for exact
matches and alternatives
Purchase button: “Buy now” or
“Make an offer”
Alternatives Available
Premium Alternatives
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10. Distribution Channel Scales your Sales
Offer premium domains
through resellers
Scale your direct sales efforts
throughout your network
Provide marketing collateral to
help resellers carry premium domain
names easily on their sites
Educate resellers on what premium
domains are, how to integrate and sell
them successfully
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11. Brokerage Service Drives Incremental
Revenue
Enable Afternic Agent
brokerage
Start receiving incremental
commissions from all sign-ups
and sales of domains not listed
for sale on the DLS network with
minimal integration effort.
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12. Appraisal Service Drives Incremental
Revenue
Enable appraisal services
For customers wishing to list
their domains for sale, you can
offer professional appraisal
services and earn revenue
share with every sign-up
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13. Best Practices - Review
 Promote premium names on your website:
 In Main Search results with asking price displayed
 In Exact Match results in the top strip
 In Related Domains above the fold
 Through assisted phone sales & support
 Market premium domains through other properties:
 Newsletters, Blogs, Control Panel, WHOIS, other web properties
 Renewal Notice & target campaigns with related premium names
 Reseller network
 Grow revenue with additional services:
 Afternic Agent brokerage service
 Afternic Appraisal service
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14. Next Steps
Please contact us to see how premium domains
could integrate with your website
Bob Mountain
Senior Vice President, Business Development
mtn@namemedia.com
+1 508.878.0469
Carissa Pompei
Business Development Associate
cp@namemedia.com
+1 781.839.2876
Nadya Morozova
Director of Business Development,
NameMedia Europe
nmorozova@namemedia.com
+44 78 2612 1912
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