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Advertising Is Content
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advertising 2.0 is all about content, experience, and going niche.
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Advertising Is Content
1.
Advertising is content image
by nick veasey NADIA ROOSYADI © 2010
2.
image by christian
montone on flickr ‘OLD’ ADVERTISING CREATING ANTICIPATION
3.
image by christian
montone on flickr ADVERTISING 2.0 CREATING CONTENT AND EXPERIENCE
4.
image by Volpin
on flickr Brands need to gear up to engage the newly evolved consumer.
5.
Consumers respond to
CONTENT
6.
image by luisMtZ
on emptees GREAT CONTENT IS KING
7.
image by Isabel
chun on flickr GREAT CONTENT TRAVELS
8.
Getting the CONTENT
to the right COMMUNITY NARROWCASTING is more effective than BROADCASTING image by Noah sussman on flickr
9.
Moving from channels
to arenas Brand as law enforcer Brand as participant
10.
ADVERTISING TURNS INTO EXPERIENCE
SURROUNDING THE CONTENT – in some instance, the experience consumers connect to and build long-lasting relationship with
11.
image by MATHIOLE
ON DEVIANTART THANK YOU
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