1. Motivafit
Your Online Social
Training Program

2. YOUNG (JASP), ENTHUSIASITC &
Team Members MULTIDISCIPLINARY:
Jaime Barrajón (23) CS Engineer
Aída Laporta (26) Corporate & Technology Journalist
Nadia Calatayud (27) Mk online & Social Media.
Félix Ramírez (29) Legal & Business consultant
Eduardo León (30) Software & Web architecture
Carlos Garcia (30) enterpreneur & Product Manager
(Team Leader)
Key partners: Gyms, trainers, sportmen/women, nutricionists,
Physical therapists,
bloggers

3. What is Motivafit? Online training Fitness & Body building.
Trending
business
Adv.: Training,Time, Price, work &
family Balance, and Motivation
(Social Ego)

4. Our services are… Fitness Online Platform where you
Exercise, have Fun, Motivate and Challenge the rest
of community

5. Who are our customers?
Ordinary People 18-45
years
Health, Beauty, Fun &
Popularity (Ego)
In Spain: 28 millions
Restrictive factors:
Unemployment, students,
disease, couch potatoes;
15 M
And we are SCALABLE!
(from Local to Global)

6. Who are the competitors
Traditional Gym , personal trainers, websites
HOW we BEAT (destroy) them? Yes, we are
DIFFERENT!!:
Quality Audio Visual Content
Customized training programme & Feed back
your results
Fun & Motivation (bye bye operación bikini )
Social Ego & Gamification (you train you score)

7. Online:
SEO: key words; Gym
& fitness (+500.000
Marketing
searchs), entrenar
online, gimnasia en
casa (+20.000)
Social Media, Blog,
Email marketing
Offline:
Fitness Events &
Exhibitions,
Sport activities

8. Revenues stream

9. FREEMIUN model business
Revenues stream
• Free: Limited AV content & training programms
• Premiun: Unlimited AV & customize training programms, feed back
& Gamification/ Social EGO
• Monthy membership: From 10€ (bronze) till 25€ (gold)
• Others INCOMES:
• CROSSED SALES , PUBLICITY ESTIMATED SALES OBJETIVE
(Year1):
• 15 € * 2.000 premiun users = 30.000 € (break even)
• Cross sales: 1.000 € * 10€ = 10.000 € (Mk Affiliation)
• Publicity: 6.000 € (500 € month),
• TOTAL 1st YEAR EARNINGS: 46.000 €

10. • Initial INVESMENT: 60.000 € (be
realistic)
•
FINANCE
from the Team members
(Maybe?)
• Initial Fixed Cost:
• Up to 30.000 € (break even)
• Initial Financial NEEDS:
NONE!!:
• Entrepreneur risk FIRST,
• We walk (beta) then we RUN
• Future financial needs…….

11. FINAL THOUGHTS
JUST FUCKING DO IT!!!
MANY THANKS FOR THE
UNIQUE OPPORTUNITY
STARTUP LIVE!!

12. This is the very beginning