Presentation on Pepsico. Origin and its battle with Coca cola since its inception.

1. PRESENTED BY
SAURAV , NADEEM , sRINIVASH AND SURBHI

2. INTRODUCTION
• Pepsi Co is an American multinational corporation headquartered in NY with
interests in manufacturing and marketing a wide variety of carbonated and non-
carbonated beverages, as well as salty, sweet and grain -based other snacks .
• Their main product, Pepsi Cola, sells over 100 billion cans a year. It also owns
other brands such as Quaker Oats, Gatorade, Frito-Lay, Tropicana, Copella,
Mountain Dew, Miranda and 7-Up nearly over 200 countries .
• It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was
acquired and PepsiCo merged with the Quaker Oats Company, including Gatorade

3. INTRODUCTION
• Key international markets include South Asia, Saudi Arabia, Spain, Thailand and the
United Kingdom. PepsiCo Beverages International, also produces, sells and distributes
Gatorade sports drinks as well as Tropicana and other juices internationally.
• By 1970’s, PepsiCo continued to acquire different companies, specifically quick service
restaurant chains, where they were initially falling a bit short, such major are Taco Bell
in 1977 , Pizza Hut in 1978 and KFC in 1985.
• Frito-Lay was also able to reap the benefits of the merger as their sale grew exponentially
locally and internationally.

4. 1966
1977
1978
In 1966s Doritos brand tortilla chips are
introduced
In year 1977 PepsiCo acquires Pizza
Hut Inc
In 1978 PepsiCo acquires Taco Bell
chain of fast-food restaurants based in
California.
THE JOURNEY - MERGERSAND ACCQUSITIONS

5. 1982
1984
1986
In 1982 Pepsi Free and Diet Pepsi Free,
the first major brand caffeine-free colas,
are introduced.
In 1984 Slice and Diet Slice, the first
major soft drinks with fruit juice are
introduced.
In 1986 Pepsi Co. acquired Mug Root
Beer.
THE JOURNEY - MERGERSAND ACCQUSITIONS

6. 1991
1997
1998
In 1991 Pepsi-Cola forms a joint
venture with Unilever to develop and
market tea-based drinks
In 1997 Frito-Lay acquired the 104-year-
old snack Cracker Jack.
In 1998 PepsiCo acquired Tropicana
Products from Seagram Company Ltd.,
the biggest acquisition ever undertaken
by PepsiCo.
THE JOURNEY - MERGERSAND ACCQUSITIONS

7. THE JOURNEY - MERGERSAND ACCQUSITIONS
2000-2015
2000
2001
PepsiCo, Inc. reaches agreement to acquire
a majority stake in South Beach Beverage
Company, whose highly innovative SoBe
brand has made it one of industry's most
successful companies.
PepsiCo merges with The Quaker Oats
Company
2002
Quaker Oatmeal celebrates the 125th
anniversary of the nation's number-one
choice for a nutritious, hot breakfast
cereal.

8. THE JOURNEY - MERGERSAND ACCQUSITIONS
2000-2015
2003
2006
• Pepsi-Cola launches Sierra Mist in the
United States.
• Frito-Lay removed trans fat from nearly
its entire snack chips portfolio
• Pepsi-Cola trademark turns 100 years old.
• Indra Nooyi named chief executive officer of
PepsiCo.
• Pepsi acquires IZZE Beverage Company.
• PepsiCo announced its intent to acquire
Naked Juice Company and the New Zealand
snack company Bluebird Foods.
• PepsiCo completes the acquisition of Stacy's
Pita Chip Co

9. THE JOURNEY - MERGERSAND ACCQUSITIONS
2000-2015
2007
2008
• PepsiCo introduces Performance with
Purpose
• PepsiCo and Pepsi Americas jointly acquire
Sandora, a leading juice company in Ukraine.
• PepsiCo announces plans to invest US $1
billion in China over the next four years as
part of the strategy to expand in emerging
markets and broaden the portfolio of locally
relevant products.
2009
• PepsiCo and Calbee Foods Company announce
a strategic alliance
• PepsiCo introduces the first climate-friendly
vending machines to the United States.

10. THE JOURNEY - MERGERSAND ACCQUSITIONS
2000-2015
2010
2011
• PepsiCo completed the acquisition of The
Pepsi Bottling Group, Inc. and
PepsiAmericas, Inc.,
• PepsiCo announces its intent to acquire
Russia's Wimm-Bill-Dann
• AMP Energy Juice launches across the
United States.
• PepsiCo and Tingyi Holding formed a
strategic alliance
• PepsiCo acquires Mabel, a leading producer
of cookies, crackers and snacks in Brazil.

11. THE JOURNEY - MERGERSAND ACCQUSITIONS
2000-2015
2012
2013
• Diet Mountain Dew, Brisk and Starbucks
ready-to-drink beverages join PepsiCo's
portfolio.
• Pepsi launches reduced-calorie cola
innovation Pepsi Next.
• Müller Quaker Dairy, a joint venture
between PepsiCo and The Müller Group,
open a new state-of-the-art yogurt
manufacturing facility in Batavia, New York.

12. THE JOURNEY - MERGERSAND ACCQUSITIONS
2000-2015
2014
2015
• Pepsi introduces Pepsi Spire, a portfolio of
innovative fountain beverage dispensers.
• PepsiCo celebrates its 50th anniversary as a
combined food and beverage company..

13. ABOUT THE CEO
Indra Krishnamurthy Nooyi , who was ranked No. 11 in Fortune's list of the most
powerful women in business, joined the company in 1994 and was named CEO in
2001. She was born in India and has done her education in India. She has been the
chief executive of PepsiCo since 2006. During her time, healthier snacks have been
marketed and the company is striving for a net-zero impact on the environment. This
focus on healthier foods and lifestyles is part of Nooyi's "Performance With
Purpose" philosophy

14. BRANDS YOU LOVE
GLOBAL BRANDS

15. BRANDS YOU LOVE
GOOD FOR YOU

16. BRANDS YOU LOVE
FUN- FOR- YOU

17. BRANDS YOU LOVE
BETTER- FOR- YOU

18. The 3 Main Divisions

19. PEPSICO AMERICA

20. PEPSICO AMEA

21. PEPSICO EUROPE

22. WILL BILL DANN - RUSSIA
MARBO- SERBIA
PEPSICO EUROPE

23. MARKETING STRATEGIES
• A company now days cannot get away with introducing a product in a
developing country a year after it was already introduced in
developed countries.
• Something that works in the USA may turn out to be offensive in an
Asian country due to the vast cultural paradoxes.

24. Pepsico’s Market Strategy:
• In the 1940s to create a niche among the African American, Pepsi
created a scholarship program that awarded 17 African American high
school seniors full time scholarships.
• During the same time the ad campaigns of Pepsi featured top people
from the African American community and they called it "Leader in
their field" campaign. This campaign was quite a breakthrough and
really made an impact. It opened up a whole new market segment for
the company.

25. • In the 1960s, Pepsi's campaign was aimed at teenagers and young
adults - beach bursting of youngsters having fun and drinking Pepsi
was quite a common theme and popular too.
• In the 1970s Pepsi came out something called the "Pepsi Challenge".
This campaign was aimed at proving Pepsi as a better tasting drink
than its rival Coke and involved blind tasting of the two products to
choose the better one

26. • Pop icons like Michael Jackson and Lionel Ritchie and youth sensation
like Michael J Fox became part of the Pepsi campaigns in the 1980s
where by Pepsi began to beat Coke and come out the winner. They
had a huge fan following and when they were seen endorsing the
brand, the impact was instantaneous.
• However, Pepsi chose to replace the "Pepsi Generation" campaign
with "Gotta Have It" in the beginning of the 1990s. This turned out to
be an erroneous move and Coke again started to gain market share.

27. Pepsi Goes International - Its Global
Marketing Plans
• In the 1940's itself PepsiCo started branching out into the international
arena. At first it was into Latin America, the Middle East and the
Philippines. Here too Coke had the early bird advantage. Yet the
product soon gained popularity. With the Arab countries boycotting
Coke, Pepsi enjoyed a monopoly for many years in the Middle East.
• In the 1950's Pepsi went to Europe and this included Russia, with
whom there existed a Cold War by USA. Though there were initial
difficulties, getting into Russia was a major breakthrough which the
company exploited. The company posted pictures of the then leaders
of the United States and Russia sipping the drink.
• Its arch rival, Coca Cola, was able to enter the Russian markets only
after more than 25 years after Pepsi's entry.

28. Pepsiman:
• Pepsi tried its "Pepsi challenge" promotional gimmick in Japan.
However, the country and its people were not aware of comparative
advertising and as such the campaign did more harm than good.
• The "Pepsiman" was a superhero like figure that was devised by a
Japanese person for the Japanese market The commercial was an
instant hit and helped improve Pepsi's share in the Japanese market by
as much as 14%. From Japan Pepsi learned a valuable lesson - the
same ad will not have the same effect everywhere. When it comes to
cross national advertising, there is always the inherent risk of
alienating the people.

29. • With the Indian markets, Pepsi had the first mover advantage over
Coke.
• It had coined its own special slogan for the Indian market too that
became quite popular with the crowd. "Yeh Dil Maange More!" .
• In the USA and European markets Pepsi still uses promotional
campaigns that aim to break the colour barriers with stars like Britney
Spears, Beyonce and Haley Berry appearing in its ads.

30. Marketing Blunders
• One of the major blunders that Pepsi did in its marketing runs is the
literal translations of some of its slogans into other languages. For
example PepsiCo's slogan "Come Alive with the Pepsi Generation"
when translated into Taiwanese meant "Pepsi will bring your
ancestors back from the dead" and caused great damage for its
image.
• Cap competition.

31. PEPSI V/S COCACOLA
PEPSI COCA COLA

32. IT IS AN AGE OLD BATTLE
HOW DID IT BEGIN??
PEPSI V/S COCACOLA

33. MARKETING STRATEGIES
PEPSI – MORE YOUTH CENTRIC
PEPSI V/S COCACOLA
COCA COLA- MORE EMOTIONAL

34. PEPSI V/S COCACOLA

35. CONTROVERSIES
• PESTICIDES
• Brominated vegetable oil
• Is Pepsi using cells from aborted fetus