WordPress Meetup Varna, 24.02.2017

1. WordPress Meetup Varna, 24.02.2017
Radka Nacheva
Department of Informatics, University of Economics – Varna
UsabilityIssues( )

2. Name: Radka Nacheva
Current Occupation: Assistant Professor & PhD Student at
Department of Informatics, University of
Economics – Varna
Scientific Interests: HCI, Usability, Cognitive Science

3. @radka.v.nacheva
@Radka_Nacheva @radka-nacheva
r.nacheva@ue-varna.bg
@radka-nacheva @radka-nacheva

4.  The Importance of Design
 Design Conventions & Usability Heuristics /
Principles
 How to Check The Usability of Your (WordPress)
Website
 Conclusion

6. Design is not just “a plan or convention for the construction of
an object, system or measurable human interaction”, it is a / an:
Way of Thinking Investment Strategy for Success

7. The good design:
 expresses in simple way functionality of the product;
 helps users to take a decision for using the product;
 encourages users to trust the product;
 engages their attention;

8. The good design:
 helps users to complete successfully their tasks and to
achieve their goals;
 increases users’ efficiency;
 manages users’ emotions by using appropriate colors,
fonts, forms and arrangement of user interface elements;
 provides comfort to users when they are working with the
website or application.

9. http://art.yale.edu
Example 1

10. www.patimex.com
Example 2

11. www.lingscars.com
Example 3

12. Convention vs. Heuristic vs. Principle
 Convention = “a constraint in that it prohibits some
activities and encourages others”1
 Heuristic = “an approach to problem solving”
 Principle = “rule or method”
1 Source: http://www.jnd.org/dn.mss/affordance_conv.html

13. Google Material Design: https://goo.gl/t5BS1L
 Android: https://goo.gl/FpWB4o
Microsoft: https://goo.gl/L824e3
 Windows Phone: https://goo.gl/RCijXa
Apple: https://goo.gl/KLlTIg
 iOS: https://goo.gl/oWvM4p
IBM: https://goo.gl/4xIWs0

14. Start with the following:
 Jakob Nielsen’s Heuristics
 Ben Shneiderman’s 8 Golden Rules
 Donald Norman’s Principles of Everyday Design
 Dieter Rams’ Ten Principles of “Good Design”

15. You should give an answer to the following questions to check
the usability of your (WordPress) website quickly:
 Does the website meet the requirements?
 What and where are the main (identity) elements?
 Is the menu well structured?
 Is the user flow efficiency?
 Do you have enough white space?
 Is your content the king?
 Do you think “mobile-first”?
 Do you observe your users?

16. You could use some tools for usability testing:
 Userlytics
 Loop11
 Mobile-Friendly Test
 Leanplum

17. Don’t forget to keep it as simple as possible!
and
Don’t make them think!

18. Don’t forget their opinions about design …
Ferdinand Porsche: „Design must be functional, and functionality must be
translated into visual aesthetics without any reliance on gimmicks that have
to be explained.”
Ivan Chermayeff: „Design is directed toward human beings. To design is to
solve human problems by identifying them and executing the best solution.”

19. “ Life is really simple,
but we insist on
making it complicated. ”
Confucius

20. Thank you for your attention!