Axillary Texts

1. Axillary Tasks
Digi Pack
Web site
Magazine Adverts
Conventions
Examples
Programmes

2. Digi Pack
• What do you expect to see on a digi pack (CD
case

3. Digi Packs
• The name of the Artist
• The name of the Album
• Tracklisting (include bonus
extra's such as 'behind the
scenes' and/or 'making of'
features)
• Record Label branding
• Pictures of the band members
or relevant visual imagery to
sell the song and they are
often manipulated in some
way
• Price
• Website
• Credits
• Recording information,
producer, where it was
recorded and when
• Who wrote the songs
• Logo
• Barcode
• DVD logo
• CD logo

4. Student Examples
• Flume
• Fuse
• Mr Blue Skys
• Mumford and Son
• The Summer Set
• The Artic Monkeys
• Example
• Regina Skeptor
• The XX
• Rusted Root
• Noah and the Whale
• Daughter
• The Hush Sound

5. Web sites
• Convention?

6. Web sites
• Band logo at the top and large
• Links to other pages on the website (Home, About/Bio
Gigs, Videos, Photos/Gallery, Store, Forum, Sign in Log in
• Main feature - large photo or video clip
• Strong design that might be minimalistic
• The home page would be predominantly catered around a
new single/album.
• The use of still advertisements, videos and links.
• The key is home page need to be simple, and eye
catching, so fans are not swamped with information they
don't want and can easily navigate their way around the
website.

7. Websites
• Marina and the
Diamonds
• Flume
• Molly Cook
• Mumford and Son
• The Summer Set
• Example
• Regina Skeptor
• The XX
• Rusted Root
• Noah and the Whale
• Daughter
• Viva Brothers

8. Magazine Adverts
• Get the customers attention. Obviously this is the purpose of the advertisement
in the first place and therefore is vital to the production of advertisement.
Audience attention can be grabbed through a catchy, bold title, graphic or logo,
presenting the brand image.
• Use Colour. Colour makes the advertisement stand out over black and white
adverts, and looks professionally finished and expensive. This can also grab
attention as bright colours will be eye-catching and draw a passing audience in.
• Make the pitch simple, yet precise. The advertisement should not be overfilled
with information as the audience will loose interest. An audience will only look at
an advert for between ten - fifteen seconds. Include the band and album name,
as well as the release date, a list of tracks is not needed on an advert.
• Make it easy for the customer to reach and order the product. Make the
product accessible, include release date of album/CD in a bold, easy to read font.
Add website, e-mail address of band and where the product can be bought from,
E.G HMV.

9. Examples

10. Examples

11. Examples

12. Examples

13. Examples
• Andrew Hone
• Kanye West
• Katy Perry
• Otis Redding
• The Buggles
• Viva Brothers
• The Hush Sound

14. Research Task
• Choose three websites, digipacks and posters
• Analysis the way they are made, how effective
they are, how they link to the other task, how
they use micro elements, good point and not
so good points
• Post your thoughts!