【Uxstrat】2015 eu report_inobori

4. UX STRAT EUROPE 2015 • LinkedIn内の“UX Strategy and Planning”コミュニティから有志によるボトムアップ型で実現した、ユーザーエクスペリエンス戦略（UXが戦略）をテーマにした国際カンファレンスである「UX STRAT」の初の欧州開催ローカルスピンアウトイベント • 初の欧州開催地はオランダアムステルダム • 2015/6/3 のワークショップデイと、6/4~ 5の2日間のメインプログラム • 参加者はUS大会同様の250名で、全てのセッションはシングルトラックで進行 Copyright 2015 INFOBAHN Inc. All rights reserved.

9. Program | Day 1 Copyright 2015 INFOBAHN Inc. All rights reserved. Keynote: "Developing a Service Design and Digital Transformation Strategy to Delight your Customers, Employees and Partners” Theo Forbath Global Vice President of Digital Transformation for Cognizant Technology Solutions "Transforming Philips UX for a Health-Tech Future” Abby Godee VP of Design, Philips Personal Health and Healthcare Informatics "And Not Or: The Service Design behind Blended Retail at Volkswagen” Jonathan Lovatt-Young Head of Service & Experience Design, Tribal Worldwide

10. Program | Day 1 Copyright 2015 INFOBAHN Inc. All rights reserved. "UX Maturity: The reality of performance” Simon Norris Nomensa CEO & Founder "Building a UX Strategy for Europe” Annie Stewart European Commission, Lead UX Strategist "Lifting-off from the UX plateau: Experiences with a new CX framework” Susanne van Mulken Managing Director Strategy & Delivery, Informaat "How to be the UX Hero” Tal Florentin CEO, UXVision

11. Program | Day 2 Copyright 2015 INFOBAHN Inc. All rights reserved. Keynote: "What's New About UX Strategy?” Gerry McGovern CEO, Customer Carewords "The User Experience Strategy behind one of Europe's largest Digital Transformations” Stefan Dieffenbacher CEO, Digital Leadership "Convincing IT and Business Leaders to Value Design” Andreas Hauser Senior Vice President, Design & Co-Innovation Center, SAP SE

12. Program | Day 2 Copyright 2015 INFOBAHN Inc. All rights reserved. "SDL added strategists to a UX team - what happened next will blow your mind!” Peter Boersma User Experience Strategist, SDL "Digital Product Strategy: Attacking a Market Leader” Daniel Neuberger Lead Consultant, Product Strategist, ThoughtWorks "Strategies to Harness the Internet of Things for Sustainability” Francesco Cara Director, <2°C "UX strategy today and tomorrow” Tim Loo Strategy Director, Foolproof

14. Overview ・「UX戦略」という言葉が持つ意味、志向性の進化と深化 2013 Business × Design 2014 →Integration & Exectution 2015 →Make the Values ・事業戦略〜製品・サービス戦略〜コミュニケーション戦略＝？・デジタル化の加速がとりまく変化 Copyright 2015 INFOBAHN Inc. All rights reserved.

15. Links UX Strategy and Planning | LinkedIn http://www.linkedin.com/groups/UX- Strategy-Planning-3735935 UX Strategy (in Japanese) | Facebook （非公開グループ） Copyright 2015 INFOBAHN Inc. All rights reserved.

Hinweis der Redaktion

■Theo Nature of Personal Data　1〜3　Waves 1st　personal computing 2nd Got personal 3rd will be VERY personal and completely different dematerialization of process,seamless contextual relevancy democratization IoT→IoI Form widget to digit ■Jonathan And, Not or
■Simon UX<CX デジタルは全てをクロスオーバーする Customer Lifetime Value（CLV）と提唱します。「デジタルはすべてのファンクショナルチームを横断する」として、UXはデジタル全体を扱うからこそ、すべての事業戦略的はUX戦略的（UX Strategically）に適応していくべきだ ■Annie internal stakeholders

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