This document summarizes a presentation on service design in healthcare. It discusses why service design in healthcare is advancing due to greater maturity at the individual, community and cultural levels. Key issues addressed include sustainability, problem solving, participation and sharing economy models. The presentation features sessions on designing wearable emergency alert devices for seniors, neighborhood health screenings, home healthcare, and using surprise/entertainment in service design.

1. Service Design initiative #03
REDUX
Service Design Global Conference 2014
(talk about “Health Care” topics)
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2. about me
井登友一（Yuichi Inobori)
株式会社インフォバーン
取締役京都支社長
略歴
デザインコンサルティング会社にて、ユーザ中心発想によるマーケティングコミュニケーション領域のコン
サルティング事業に従事し、数多くのペルソナ開発案件を担当。
その後、株式会社インフォバーンに入社し、現在は企業とユーザ双方にとって幸せを生む最良のコミュ
ニケーションを、主にデジタル領域において設計・デザインする支援業務に従事。
2011年6月1日に新規開設された京都支社の責任者を務める。
日本プロジェクトマネジメント協会（PMAJ）認定プロジェクトマネジメントスペシャリスト（PMS）
人間中心設計推進機構（HCD-Net）認定人間中心設計スペシャリスト
好物はポテトフライとかやくご飯、そして美しいものです。
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3. Why is Service Design in
Health Care advancing?
Maturity of ...
 Individual Level
 Community Level
 Culture/State level
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4. Key issues
 Sustainability
 Problem Solving
 Participatory
 Sharing Economy
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5. SIG (Special Interest Groups)
Health Care
 Public Service
 Finance
 Service Implementation
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6. Who’s Sponsor?
Public Sector?
or
Private Sector?
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7. Featured Session
Low Cheaw Hwei
GLOBAL HEAD OF PRODUCT AND SERVICE DESIGN
AT PHILIPS DESIGN, ASIA
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8. Featured Session
 Self-Service Only...
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9. Featured Session
Perceptions and associations of service in Asia...
hospitality, tourism and leisure
premium and luxury
paid privilege
pleasure and enjoyment
being served and pleased
transactional relationship
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10. Featured Session
PHILIPS’ “Lifeline AutoAlert”
Wearable device like a pendant for alerting health emergency.
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11. Featured Session
Designed by Service Design Approach
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12. Featured Session
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13. Featured Session
Neighborhood Health Screening
Needs and barriers
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14. Featured Session
Self-help
Needs and barriers
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15. Featured Session
H2H
(Hospital to Home)
Consumer Healthcare
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16. Surprise and Entertainment
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17. Copyright 2014 INFOBAHN Inc. All rights reserved. 17

18. Copyright 2014 INFOBAHN Inc. All rights reserved. 18