The document outlines a proposal to create an online community and marketplace called narural to help address energy poverty among rural farmers and households. It would provide practical information about renewable energy options and serve as a directory and ecommerce platform. The business model involves generating revenue through community sponsors, online advice commissions, directory premium listings and banners, and affiliate commissions from product sales. It invites the reader to get involved by following, becoming a member, joining the team, sponsoring, or investing in the project.