9. 85 %
of the world
will be covered by
3G 4G or
Source: Sony Ericsson 2012
Image: Flickr (CC carlaarena)
10. 1 %
US ad spend on mobile
in 2012
* Should be over 10%
based on ROI analyses
5 %
US ad spend on mobile
in 2016*
Source: eMarketing 2012, Marketing Evolution 2012
Image: Flickr (CC Sergio Lora)
11. 3
Billion smartphones
Source: Advertising Age 2012
16. Mobile users will do
“ everything and anything
desktop users will do,
provided it’s presented in a
usable way.
- Brad Frost, WebVisions Chicago 2012
29. • Check account balances
• Operating hours for brick ’n’ mortar
• Transfer money
• Check flight status
• Check-in for flight
• Search hotels, car rentals
• Get directions and check operating hours
• Contact the store
• Make a purchase
Source: Google 2012