1. Session III
The Players: Tools to Leverage
the Power of Community
Mary Zedeck
mary.zedeck@shu.edu
@mzedeck
October 6, 2012

2. Today’s Objectives
• Social Media Stats
• Twitter
– What is it and why is it important?
– Terminology
• Tweet, RT, reply, #, DM, link, lists, search, favorites
– Profile
– Hands-on
– Additional Tools
• Facebook
– Profile vs Group vs Page
– Hands-on
• YouTube
– Why? How?

3. Stats
Facebook’s Stats from Facebook

4. What is Twitter?
Definition:
“An information network made up of
140-character messages from all
over the world.” – twitter.com
• Real-time updates and news
• Make connections
• Listen
• Professional development
• Share
• Generate buzz

5. Twitter Terminology
• Tweets = 140 character updates max
• Follower = user interested in your updates
• Symbols
–@ = public conversations
– RT = retweeting is sharing tweets with others
– DM = direct messages, similar to email
–# = hashtag

6. Hands-on with
Twitter

7. Let’s Take a Look Around

8. Search/Follow @mzedeck
• Search
– mzedeck
– Search
– Follow
• Follow others in the room
• Search #
– Save search
– Advanced search

9. Twitter Activity
• @reply to @mzedeck and one or more
participants
– Make sure to add #shusmc somewhere in your
tweets
• Send a DM to @mzedeck and one or more
participants
• RT of one @mzedeck’s tweets and RT one or
more participants
• Try adding links to your tweets
• Try using Favorite

10. Additional Tools
• TweetDeck (mobile version also available)
• HootSuite

11. Hands-on with
Facebook

12. Facebook
• Profile vs Group vs Page
• SHU Social Media Certificate Page
– Experiment – have fun!
• Create a page for your
business/organization?

13. YouTube