Source Social Media Trends 2020

1. Social Media
Trends for
2020
MARILYN ZAYFERT- ILLUMINET MEDIA
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799

2. 1. Influencer
Marketing Will
Continue to
Grow
Research shows that 59% of marketers plan on increasing
their influencer budget in 2020.
Consumers are growing increasingly wary of ads in their
feeds, and more than ever before, they're now seeking
reviews from people they trust when making purchasing
decisions. These people can be friends and family, but the
circle of trust has now grown to people they follow on social
media, ranging from celebrities to niche artists and experts
in specific fields.
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799

3. Social media has
always been great for
SMBs and startups,
because it allows
small brands with
little to no budget to
compete with larger
brands on the same
stage.
However, Small businesses don’t have the
budgets to go after the “named” influencers, so
there is now a larger opportunity for the
growth of micro-influencers in the new year.
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA
@ILLUMINETMEDIA (646) 580-0799

4. 2. Shopping on Social Media
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799
Increasingly, you no longer need to leave a certain site or platform in order to make a purchase or
a product you've found.
Now, with just a few clicks, you can go from seeing something you like while scrolling Instagram to
sharing your credit card information and making a purchase right then and there. Giving
consumers this type of ease and speed can cut your sales funnel almost in half.
More brands are shifthing in this direction, and while currently it’s mainly being used by larger,
well-established companies, With technology now available within many Social Media
applications 2020 will give smaller brands, and hopefully even startups, access to such tools.

5. 3. Stories Will Become Marketers
Darlings
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799
Stories began with Snapchat, but then Instagram and
Facebook Stories came out, and now even YouTube has its
own stories format.
Stories can provide viewers with more authentic insight, as the
videos are often created on the spot. And there's a huge range
of opportunities in the Stories format. Since Stories content
disappears rather quickly, this is the perfect time for marketers
to capitalize on fear of missing out (FOMO) and to offer flash
sales and deals that only loyal users will learn to look for.

6. Stories bring in
new users
looking to take
advantage of
“insider”
specials, which
is a way to skip
taking out a
sales ad, saving
brands cash.
Stories can also give those that use
them a way to instantly grow
engagement – you can add polls to
your Stories, or ask questions that
can be answered with a simple click.
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799

7. 4. Augmented Reality (AR) Will Become
Mainstream
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799
AR technology is evolving, with increased application for
eCommerce, product discovery, special offers, and more.
A great example is IKEA where consumers have the chance to see
how its items will look in buyers' own homes via its AR app.

8. Augmented reality–
realtors take
prospective home
owners on virtual tours
of homes, during which
paint colors can be
changed, walls can be
removed or moved to a
different spot, etc.
Makeup companies can enable
potential customers to try on their
products while on lunch break, or
anywhere they are holding their
phone.
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799

9. 5. Chatbots
When chatbots first came into
our consciousness, customers
were only answered with
prewritten answers to
questions brands thought
were common, using
keywords to trigger the bot.
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799

10. Algorithms are
improving
chatbots’
effectiveness by
“understanding”
what users are
writing to them
Brands no longer have to
stock the bots with canned
answers, as chatbots can, in
a way, surf the web to find
the answers consumers are
seeking.
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799

11. Chatbots are also able to talk to multiple people at the
same time, offering something our current customer
service teams cannot.
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799
Chatbot intelligence will only continue to
grow in 2020, which will likely see more
consumers taking them up, and more brands
following that trend.
When chatbots first came into our
consciousness, customers were only
answered with prewritten answers to
questions brands thought were common,
using keywords to trigger the bot.
As 2019 comes to a close, algorithms are
improving chatbots’ effectiveness by learning
“understanding” what users are writing to
them. Brands no longer have to stock the
bots with canned answers, as chatbots can,
in a way, surf the web to find the answers
consumers are seeking.
Chatbots are also able to talk to multiple
people at the same time, offering something
our current customer service teams cannot.
Chatbot intelligence will only continue to
grow in 2020, which will likely see more
consumers taking them up, and more brands
following that trend.

12. 6. Improved Customer Service
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799
Customer service will include chatbots. We
know that, every day, the time a consumer
will allow from when they contact a brand to
when they expect an answer is shortening.
We know that having a live 24/7 customer
service team for every a small business isn’t
realistic. Utilizing chatbot technology, in
combination with your live staff, enables for
this type of round the clock coverage.
Of course, bots can't answer every single
question, nor do they allow the
personalization of talking to an actual human
- but a lot of time can be saved for the
customer service workers by handing over the
common questions, changes to addresses and
passwords to the chatbots.

13. Focusing on these
trends will help
you better
strategize and
effectively
implement Social
Media. As always
many new
elements will pop-
up, and many new
tools and shifts
will also take
place.
But in terms of actionable marketing
potential, these are where I expect
to see the most relevant shifts.
Hopefully these notes will help you
prepare your strategic approach.
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799

14. What to do
next
SOCIAL MEDIA TRENDS FOR 2020 MARILYN ZAYFERT ILLUMINET MEDIA @ILLUMINETMEDIA
(646) 580-0799
Make a plan.
Review all of your
social media assets-
OPEN BUSINESS
ACCOUNTS OR PAGES
Is there room for
change?
START WITH GETTING
GOOD AT 3 APPS of
your choice
Claim your google my
business account
Stop looking for Vanity
Metrics (Page likes and
post likes)
Become familiar with
insights and analytics
offered by all the social
media applications
Remember you NEED
to be active in Social
Media for your
business.
IT IS HOW WE
COMMUNICATE
TODAY.