2. Your Highness we, “Royal Agency”
visited the following stores. For
details on observations and
opportunities see Royal Agency
document attached.
3. DETAILS OF OBSERVATION & OPPORTUNITY
CONFIDENTIAL
Royal agency document
Legend:
Insight/observation Opportunity
4. An energy conservation approach
noticed in the frozen food section where
the light turns on using the motion sensor-
turn on when customer walks toward this
section
Opportunity: Can this approach be used
for other energy conservation? E.g.
washrooms, storage areas etc.
Legend:
Observation Opportunity
5. Noticed corporate philanthropic efforts
by Wal-Mart for various charity during my
visit. This has a positive impact on
customers.
Opportunity : Need to use social media
technologies to create pages for charity
contributions, and tweets to announce
the charitable donations status. This way
they can improve online presence and
brand image among customers.
6. Store layout seemed boring and not
inviting. Focus is towards providing low cost
product not towards service.
Wal-Mart model : Low cost product provider
Opportunity to layout the store by color
schemes, creative stands to appeal the
gender and age group of product
segments. Need to modify model for
service element in order to gain long term
sustainability.
7. Instead of employee operated POS
Opportunity for self scanning purchasing
stations for each product segment
where they are located to facilitate
rapid shopping experience.
8. Instead of this
Direct customers fast using search page
as shown, giving customers with lane
number and shelf number information.
9. Opportunity to display the top selling
product trend dashboard to entice
customers for further sales.
Also an indication for emphasis to the
inventory and shelf restocking teams.
PRODUCT SALE DASHBOARD
TODAYS MOST SELLING PRODUCTS
10. Using augmented reality an opportunity
for virtual fitting room to try the selected
outfit from the store along with their
favorite accessories
Wal-Mart and the Bay as the leaders in
retail should setup virtual tryout stations in
the store.
11. Product demos should be conducted for
newly introduced product at store to
market the product effectively. I have
not seen this happening at Wal-Mart.
Opportunity to win customers loyalty:
For loyal customers, appreciation should
be via discounted coupons for repeat
customers to keep the relationship
maintained
12. Observed over 130 cameras in the Wal-
Mart store
It is to see so many cameras.
Is there a better way to perform
surveillance?.
13. Simple step by step
instruction for
ordering/shopping
This can be modified by other stores
and use for improvement
14. I noticed an increasing trend for 3D products
from TV, cell phones to now children games
15. Creative isle for LEGO products
Display of upcoming movies, this
approach should be used by retailers
Wal-Mart and Target
16. Noticed customer representatives with the
uniform dress code of the store.
Can this be changed to theme dressing for
employees on weekends such as X-men film
theme, Disney cartoon character theme, etc.
This will improve the appeal among kids and
teenagers.
18. Books are categorized and display
nicely.
Opportunity: In addition to the book
displays, Target should provide some
search page in book section where
customers can browse the quick preview
and best sellers list.
19. Noticed an increasing trend of the QR
code on the products.
Opportunity: QR code is very powerful
and can be utilized for inventory
tracking, social media tracking, for
surveys, for instructions on assembly for
furniture and other products.
20. Target model = Service + low/medium end product
Average representative to customer ratio
is 1 to 15
Opportunity to use technology in order
to assist customers effectively in
disproportion workforce.
Majority of the products are made
overseas.
How can we golocal and encourage
local suppliers?
21. In Target Royal Agency noticed heavy
use of credit card purchases also by
using paypass.
Opportunity to have mobile wallet trend
using NFC equipped cell phones.
22. Instead of measuring feet size using the
following
Opportunity for digital feet measuring
23. Emergency evacuation map is found
and exit sign posted
Opportunity to use special fluorescent
paint at the bottom of the shelf to guide
towards the exit sign in case of power
outage and emergency
24. Noticed that floor is laid out in form of
islands of different product segments.
25. Observed the nice
decoration for the bedroom
by the store trying to sell all
the bedroom related items
in one shot. A good retail
approach.
Lighting in this area was
perfect.
Aromatic smell using
scented candles.
Store representatives are very welcoming and would
ask for helping!
Bay model noticed: Service + Medium to high end product
26. New items introduction is
properly advertised in the bay.
Lighting for men’s cologne was
also perfect.
Elevator positioning is perfect and
coming down the elevator gives
a good view of items on the lower level
Did not notice any impulse items
around cash register
27. Use of the Mobile technology for saving
offer on Wallets
Need to improve on the music to make it more appealing.
Targeted music for different sections will help.
Music system SONOS implementation would be a good
choice, that can be controlled individually speaker volumes
and music streams through wireless.
28. Information boards for the stroller and
travel system explaining the different
child transportation system
Use of product demo videos further can
further enhance customer experience
29. Noticed over 100 lights for the store
Use of renewable energy (solar or wind)
should be used for the lights below
30. Hello!, I am back to past: iphone now
brings you back to past. This accessory
convert iPhone to handset phone.
31. Sale sign and Christmas
decorative displays
Employees/representatives are very
customer focused.
Sears model = Best service+ Medium price products
Customers are seen leaving store with smile
on their faces.
32. Based in Canada, Aritzia is a women fashion boutique with
locations in US and Canada. The Aritzia experience is one
of a kind.
Aritzia Model: Excellent Customer service + High end product
34. Royal Summary
Your Highness this bring us to the end of
presentation. It is concluded that minor
modifications by retail stores can make
ease and prosperity for nation.
Royal Agency also would like to
thank Tina Seelig from Stanford
for her guidance.
35. Prayers for those affected by Super Storm Sandy
Maryam Khan
Crash course on creativity
Assignment # 2: Are you paying attention?
