Mythic, the first company to produce a high performance, zero VOC Exterior/Interior Paint, non-toxic, Voc Free Paint ,Voc Free Paint, low-odor paint available in any color, has announced their next industry first; a line of technologically advanced primers that provides coverage for metal, ceiling tile and other coverings.

1. Mythic Launches New Technology For Zero Voc Paint
Mythic, the first company to produce a high performance, Zero-Voc Paint, non-toxic, Voc Free Paint,
low-odor paint available in any color, has announced their next industry first; a line of technologically
advanced primers that provides coverage for metal, ceiling tile and other coverings.
Hattiesburg, Miss. (Jan, 2013) –Mythic, the first company to produce a high performance, Zero Voc
Paint, non-toxic, Voc Free Paint low-odor paint available in any color, has announced their next
industry first; a line of technologically advanced primers that provides coverage for metal, ceiling tile
and other coverings. The new line called Mythic PRIME consists of Drywall, Accent, Multi- Purpose
and All Purpose Primers. They are all completely new formulas. All the primers provide superior hide
and are recommended for drywall and non- bleeding wood. The Accent, Multi-Purpose and All
Purpose Primers are also ideal for all typical primer use as well as for the covering of fiberglass, tannin
blocking, bricks, concrete and stucco. The All Purpose primer is the first zero-VOC, non-toxic primer
that can be used on steel and galvanized metal/aluminum. Mythic maintains it’s dedication to
protecting indoor air-quality and the health of professionals and consumers, by guaranteeing that each
of these primers, as with their complete paint line, is zero-VOC, non-toxic and free of all carcinogens.
Additionally, the Accent, Multi-Purpose and All Purpose Primers are mildew resistant and can be
cleaned with soap and water. “We are very excited about our latest development in coatings
technology” said Keir Kleinknecht, CEO of Mythic.
“Research and testing has shown that this product is one of the highest performing in the industry –
while also being zero-VOC and non-toxic.” PRIME is an opportunity for independent retailers to offer a
line of Mythic without committing to a tinting machine. The primers are user-ready off the shelf and are
specially priced to enable more contractors and retailers to try the products. Mythic has created new
packaging for PRIME with information in both Spanish and English. One gallon provides up to 400
square feet of coverage and is ready for top cote in two to four hours. The new Mythic PRIME line is
available in both gallons and five gallons starting at $19.99. As with all Mythic paint lines Mythic
PRIME carry’s a perfor mance guarantee.
Mythic paint, manufactured by Southern Diversified Products was developed in cooperation with the
University of Southern Mississippi. The non-toxic, Zero Voc Interior Paint, high- performance paint is
available in virtually any color and sheen for interior and exterior use. Mythic is available in
independent paint stores nationwide and in select countries internationally. To stock Mythic paint or to
learn more please visit the Mythic web site at www.mythicpaint.com or call the customer service
hotline at 1-888-714-9422.
Document Source: http://issuu.com/mythicpaint/docs/zero_voc_paint.docx