Social Media and the Rise Of The Brandividual
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The document discusses the rise of the "brandividual", where individual employees represent brands on social media, and the implications for businesses. It notes that the age of brands is waning as people are more influenced by other people than corporations. Brandividuals can help build trust and provide character information about a company. While it gives businesses longevity, the downside is possible loss of control over messaging. The document provides practical tips for businesses to start engaging on social media through their employees.
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Social Media and the Rise Of The Brandividual
- 1. Social Media & the Rise of the Brandividual * CNW Media Breakfast: March 26, 2009
- 17. The Age of the Brand is Waning
- 18. The Age of the Brandividual* People Figures: David Armano - Logic + Emotion Blog
- 19. *Hattip to David Armano http://darmano.typepad.com/
- 24. “ It’s harder to distrust a person than it is to distrust a corporation.” Deloitte
- 28. Istockphoto.com
- 37. Istockphoto.com
- 50. Resource Recommendations … http://www.forrester.com/Groundswell http://www.friendswithbenefitsbook.com/ Disclosure: I am the technical reviewer of the upcoming printed edition.