The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content. Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans. Presented at MinneWebCon on April 13, 2015

1. Photo: Thomas Hawk on Flickr
@myklroventine

3. Photo: Marc Wathieu

4. Photo: dierk schaefer on Flickr

5. Photo: Steve Petrucelli on Flickr

9. Photo: Thomas Hawk on Flickr

10. • Get to know your camera app
• Clean your lens
• Use the flash sparingly
Phone Photography Tips:
• Get up close — avoid zoom!
• Use the highest resolution
possible
Photo: Abe Kleinfeld on Flickr

11. The Rule of Thirds
Divide the photograph in your mind into thirds,
and position the subject either in the left or right
third of the image.
Photo: Wikimedia Commons

12. Photo: Ben Watkin on Flickr

13. Images Size & Quality
• Physical Size*
• File Size
• Resolution
• File Type
• * IMPORTANT

14. canva.com
picmonkey.com
pixlr.com

15. photoshop.com/tools

16. croppola.com

19. Source: visual.ly/what-makes-good-infographic

20. creativecommons.org

24. compfight.com

25. pexels.com

26. Stock Up

27. thenounproject.com

31. Photo: cubancouncil.com

32. Source: jonloomer.com/2014/01/20/facebook-image-dimensions/

33. Source: jonloomer.com/2014/01/20/facebook-image-dimensions/

56. Photo: Shawn Campbell on Flickr

57. Profile pic: 400 x 400 px
Cover photo: 1500 x 500 px

58. In-stream preview: 440 x 220 px
Vertically centered, <3MB

61. Photo: ripenecommerce.com

62. =
Source: designerrobrusso.com/what-is-the-perfect-pinterest-pin-size/

63. analytics.pinterest.com

78. Photo: ed_needs_a_bicycle on Flickr
Photo: AdamPrzezdziek on Flickr

79. Photo: ed_needs_a_bicycle on Flickr

84. Photo: ed_needs_a_bicycle on Flickr

85. Photo: Nate Grigg on Flickr