2. What is Dance Circle?
 Dance Circle is an online resource where
you can give students mobile access to
practice videos along with instructor
feedback so they feel like they have their
studio in their pocket 24/7
 Students pay $15 a month for approved
videos and content and Dance Circle
shares that fee with your studio 50/50
 Dance Circle keeps students connected
and builds enthusiasm even when they are
away from the studio; this makes practice a
profitable part of your business.

3. One Stop Resource
Centre for Amateur
Dancers
Featured studio
Studio listings
Dance organisation listings
Dance venue listings
Ask an expert
Articles
Blogs
Twitter Feed
Dance Cloud

4. Personalised Practice
Resource for individual
students and
instructors
Studio branded home page
Access to “authorised” studio
produced videos specific to the
individual student, their level,
dances and current progress
Instructor feedback specific to
that student
Smart phone videos taken on a
lesson
Instructor profile
Links to newsletter , blog, twitter
and facebook

5. Creating Dance Circle
 The research
 Dance symposium, millions accessing
YouTube, poor quality material, conflicting
advice
 Growth of smart phones and technology
 The student, instructor, studio relationship
 The team
 The entrepreneur marketer, the web guru, the
dance professional

6. Dance Circle
 A business tool that will
 Provide students with an innovative, practical
tool for practicing their dancing and storing their
dance memories (Dance Cloud)
 Generate direct revenue for dance studios
 Provide participating studios with a competitive
advantage in the marketplace
 Build student loyalty to both their instructor and
studio
 Act as an information portal for amateur dancers
and build a marketable database of studios and
dancers

8. Dance Circle Home Page
 www.mydancecircle.com
 An unbiased resource website to help
amateur dancers find a dance studio or
dance related organisation plus provide
useful information in the form of
blogs, articles. FAQ’s etc
 A limited version of the Dance Cloud facility will
be available for a monthly or annual subscription
 This site is open to all dance studios who
are able to list their studio at no cost
 Participating studios will have premium
listings and can contribute articles and
advice via FAQ’s

10. Student Dance Circle Page
 Login from Dance Circle homepage
 Student sees their personal control
panel page with studio branding and
welcome
 Dance step videos, technique and
theory videos
 Instructor notes
 Studio information including optional
newsletters, facebook, blog and twitter
feeds

12. Dance Circle Studio
Concept
 A subscription service providing students
with access to practice videos and
feedback created or posted by their studio
 Supports a students’ learning with studio
control
 Formalises what students are already doing
and makes sure they get the “right”
information
 Not a tool to teach you how to dance online
 Bonus of a Dance Cloud to store their
own dance videos and pics

13. Benefits for the student
 Can access their videos and feedback 24/7
 Can download onto smart phone, ipad or TV so
can practice anywhere
 Will feel connected to dancing when on holidays or
out of town
 Feel connected with their instructor
 Feel their studio really cares about their progress
 Are practicing with authorised videos so they know
they are practicing the “right” material
 Good proof of progress
 Feel they are getting more value out of their lesson

14. Benefits for the studio
 Provides an additional, ongoing revenue stream
 50% of subscriptions are returned to the studio on a
monthly basis
 Only available to Dance Circle studios, a genuine
competitive advantage
 Positions the studio as progressive and tech savvy
 Keeps students plugged into your studio rather than
listening to friends, Googling or trawling through YouTube
 Gives 24/7 access to students on a personal basis
 Generates lessons as students consolidate
learnings and are keen to learn more
 Increases frequency of lessons as students are
keen to be upgraded with access to new material

15. Frequently Asked Questions
 How do we produce videos?
 Stock footage, professional
development, allocate 20 minutes per day to
get started
 Film on lessons
 Will this take up too much of the
instructors time?
 End of lesson debrief
 Replace existing tasks
 Will it advance students too quickly?
 Consolidation and confidence tool only
 Can be used to pace student learning

16. Frequently Asked Questions
 How does the payment structure work?
 Initial studio set up fee $400, and $200 annual
fee waived for 20+ students or deducted from
subscriptions
 Dance Circle enrols and bills students, studios
paid monthly by direct deposit
 Studios can set student subscription but
recommend minimum of $15 per month
 50% of all subscriptions revenue goes to the
studio