2. Full service social media agency that
teams up with companies to build their
brand equity by leveraging all forms of
the social web to create conversations,
increase word of mouth and build lasting
relationships.!
!
!
19. Vanity URL!
" Claimed the Sale Sharks vanity URL
www.facebook.com/salesharks!
" Important to ensure brand is consistent
across different channels!
" Difficult to spread awareness when the
URL is long and complicated!
21. Community Management – Pre
MCA!
" Used the wall like an RSS feed!
" Little response from the community!
22. Community Management -
MCA!
" Crafted various types of posts in order
encourage engagment amongst
Facebook fans!
" Live updates during games!
" Q&A with players!
" Post game audio/video!
26. Fan of the Year!
" Created a Fan of the Year competition!
" Fans would upload pictures of
themselves !
" Community would vote to decide who
was Sale Sharks biggest fan!
28. La Vila Sweepstakes!
" Make the entry process easy by
avoiding app authorisation!
" Entrants needed to enter their name,
age and email for a chance to win!
" Created bespoke Facebook
Sweepstakes tab!
" Put fan-gate on top of the Sweepstakes
to encourage ‘Likes’!
36. Background Image!
" Previous Twitter background was not
branded and included a montage of
player pictures!
" mycleveragency’s background image
included a brand message and vertical
name branding!
42. Tweet Frequency!
" Increased Tweet frequency in order to
help build engagement with followers!
" Replied to 99% of all @mentions of the
brand !
" Created #SaleSharks hastag to
encourage group discussions amongst
fans!
45. Retweets!
" Received 1,169 Retweets!
" This included running RT competitions
to win game tickets !
" Reached 7,768 people on Twitter with
one Tweet!
52. New Fans!
" Sale Sharks’ Facebook Page had 676
fans when mycleveragency started!
" Increased Page ‘Likes’ by 359%!
" Maintained constant growth throughout
the four month period !
55. Talking About This…!
" Is the number of people sharing stories
about the Sale Sharks Facebook Page!
" Stories include liking the Page, posting
on the wall and commenting!
" Peaked at 1,279 people!
!
61. Weekly Engaged Users…!
" Is the number of people who engaged
with the Facebook Page!
" Maintained weekly engaged users
above 600 people!
" Peaked at 1,571 engaged fans!
