1. The HDFC Life Work Vault
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2. The Brief
To develop and run a campaign for the HDFC Life online marketing for non-term insurance
products.
The idea is to entice people to find out more and educate them about our offerings in the
process. Also to build a solid database with crucial information such as preferences, habits etc.
This can be used further for email marketing.
4. Approach
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•
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We spoke to a digital audience who were in search of information
By providing meaningful content, we developed a communication channel with our
potential customers
The Salary Tax Planning module will retain authenticity by maintaining a formal language
but connects with the audience with its engaging presentation
11. Thanks for your time!
If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would like to meet us
Then do drop us a line!
alet@myblackbean.com +91 97640 01729
deepti@myblackbean.com +91 99232 1122
myblackbean.com
follow us @myblkbean
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