2. Current Trend
The used car market in India is growing at a steady rate.
According to JD Power, used car market has grown from 4% in 2011 to 17% in 2014
The preference for used cars has been growing. Demand currently outstrips
supply.
The organized sector, which includes Maruti True Value and Mahindra’s First
Choice are driving used car supply.
The used car market is currently represented by 3.9 million units in 2014-end and
an estimated revenue generation of INR 1.5 billion by 2020.
The small car segment sees the most demand with cars from other segments
seeing increase in demand as well.
3. Reason for Rise in Popularity
First time buyers are taking advantage of availability of mid-segment sedans
and hatchbacks at entry level prices.
The addition of warranties and after-sales support is making used cars even
better value propositions
The development of online portals has made used cars even more accessible
to the masses.
4. Used Car Market Representation
Unorganized Sector
Dealers
Online Marketplace
Customer to Customer
Organized Sector
First Party Organizations
Maruti Suzuki True Value
Mahindra First Choice
Toyota UTrust
Hyundai Advantage
Third Party Organizations
CarTrade
CarDekho
Spinny
5. What does the Organized Sector offer?
Used cars priced at nearly the same price as used cars in the unorganized
sector
All cars are inspected and certified, ensuring quality
These used cars are also offered with extended warranties
Assurance of after-sales support from First Party Organizations
6. Rise of Online Used Car Buying and
Selling
Popularity of eCommerce has led to acceptability of used car transaction platforms
High adoption of smartphones is making accessibility to these online platforms more
easier as well as to used cars themselves
Perception towards used cars are changing as these platforms offer higher quality
used cars at cheaper prices.
High demand for used cars is fuelling growth of these online platforms who offer
similar services to First Party Used Car Organizations