This ppt guides you through the low cost marketing strategies.

2. Introduction
● We all have heard of the statement,
content is king.
● When you are looking for a content
marketing strategy, you need to ask
yourself why you are producing a
certain piece of content and who is
your target audience.
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3. ❖ Here are 10 low-cost content marketing
strategy for startups:
https://digest.myhq.in/content-marketing-strategy-startups/

4. 1) Build More Targeted Landing Pages
● Good content helps you drive
traffic to your page and advanced
guides and topics help you retain
that traffic.
● Make sure you optimize the
applicable keywords well and
don’t mislead your audience.
https://digest.myhq.in/content-marketing-strategy-startups/

5. 2) Segment Audience To Increase Engagement
● As a good entrepreneur you need
to segment your audiences and
divide them based on the product
they need.
● Remember that your buyers and
readers are different and you
need to treat them differently as
well.
https://digest.myhq.in/content-marketing-strategy-startups/

6. 3) Create Customer Personas
● You should always know your
audience and what they want.
● To create a successful, engaging and
overall great content, get to know your
audience and offer them what they want
according to their demand and need.
https://digest.myhq.in/content-marketing-strategy-startups/

7. 4) Target Millennials & Use Adaptive Content
● Majority of your audience these days
are millennials who use the internet
for the majority of their work.
● Adaptive content is simply the
content that supports meaningful
interactions across different platforms
and adopts accordingly.
https://digest.myhq.in/content-marketing-strategy-startups/

8. 5) Use Native Ads, But Don’t Be Deceptive
● Use native ads but make sure that you are not
being deceptive or misleading your audience.
● When people think native ads they
automatically assume they are deceptive as
they “don’t look like ads.”
● The best place to use native ads is app
platforms where your audience will notice them
most.
https://digest.myhq.in/content-marketing-strategy-startups/

9. 6) Get on the Local Platform
● The majority of your audience will be in
the area you are posting it from as they
would prefer local products and quicker
services.
● Dictate part of your content marketing
strategy to local platforms and not just
international platforms.
https://digest.myhq.in/content-marketing-strategy-startups/

10. 7) Create Emotionally Driven Headlines & Text
Copy
● The headline is one of the key
elements when it comes to content
and thus needs to be created with
utmost thought.
● The best way to create magnetic
headlines is to use emotional
keywords.
https://digest.myhq.in/content-marketing-strategy-startups/

11. 8) Learn From Topic Training Modules
● When it comes to content and
content marketing strategy, it is an
ever-changing process and needs
constant learning.
● You and can do it sitting at the
comfort of your home and in few
cases even free through online blogs
and courses.
https://digest.myhq.in/content-marketing-strategy-startups/

12. 9) Fuel Your Passion With High-Quality Content
● No one likes substandard work and
thus wants to read high-quality
content.
● High-quality content creates a good
image in front of your client.
https://digest.myhq.in/content-marketing-strategy-startups/

13. 10) Give Your Audience a BTS Experience
● It’s a good idea to provide them behind
the scenes experience and how things
are done.
● Depending on the platform and mode,
build your content and share it
accordingly.
https://digest.myhq.in/content-marketing-strategy-startups/

14. Keep these pointers in mind and add to them as you
grow. These will help you grow as an entrepreneur and
as a content marketer.
https://digest.myhq.in/content-marketing-strategy-startups/

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