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Fidelity presentation
- 4. PrivateandConfidential
BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved
Times Now and the English News genre
• Arnab Goswami was on vacation on 20-22 July
• Impact on Times Now ratings
• More than 60% Drop in Ratings ’000 between 9-11 pm All
India
• Increase again on Thu, 23 July
• The next slide attempts to see if there is an impact on overall
English News as well, in two markets
• All India
• Mega Cities
All analysis in Rat’000 for
Males, 22+, NCCS AB
- 5. PrivateandConfidential
BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved
All India – 60%+ drop in Times Now ratings;
Ratings for other English News Channels grow
0
10
20
30
40
50
60
70
80
90
100
Mon,
06 Jul
Tue,
07 Jul
Wed,
08 Jul
Thu,
09 Jul
Fri, 10
Jul
Sat,
11 Jul
Sun,
12 Jul
Mon,
13 Jul
Tue,
14 Jul
Wed,
15 Jul
Thu,
16 Jul
Fri, 17
Jul
Sat,
18 Jul
Sun,
19 Jul
Mon,
20 Jul
Tue,
21 Jul
Wed,
22 Jul
Thu,
23 Jul
Fri, 24
Jul
Times Now Other Eng News
M, 22+, AB, All India
Sum of 30
min Rat’000
Sum of 30 min Ratings’000 between 21:00-23:00
- 6. PrivateandConfidential
BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved
Mega Cities – 50%+ drop in Times Now ratings;
Ratings for other English News Channels grow
0
10
20
30
40
50
60
70
Mon,
06 Jul
Tue,
07 Jul
Wed,
08 Jul
Thu,
09 Jul
Fri, 10
Jul
Sat,
11 Jul
Sun,
12 Jul
Mon,
13 Jul
Tue,
14 Jul
Wed,
15 Jul
Thu,
16 Jul
Fri, 17
Jul
Sat,
18 Jul
Sun,
19 Jul
Mon,
20 Jul
Tue,
21 Jul
Wed,
22 Jul
Thu,
23 Jul
Fri, 24
Jul
Times Now Other Eng News
M, 22+, AB, 6 Mega Cities
Sum of 30
min Rat’000
Sum of 30 min Ratings’000 between 21:00-23:00
- 9. PrivateandConfidential
BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved
All Viewers - Colors lost more than 1 in 3 eyeballs when Kapil
was absent; Other Hin GECs did not get these eyeballs
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Week 27 Week 28 Week 29 Week 30 Week 31 Week 32
Colors Other Hin GEC
HSM, All 4 yrs+, C&S HHs 1L+
Sum of 30
min Rat’000
Sum of 30 min Ratings’000 between 22:00-23:30 on Sunday
- 10. PrivateandConfidential
BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved
Female TG - Colors lost more than 1 in 3 eyeballs when Kapil
was absent; Other Hin GECs did not get these eyeballs
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Week 27 Week 28 Week 29 Week 30 Week 31 Week 32
Colors Other Hin GEC
HSM, F 15 yrs+ AB, C&S HHs 1L+
Sum of 30
min Rat’000 It took Colors one additional week
to regain the Core Hindi GEC TG
Sum of 30 min Ratings’000 between 22:00-23:30 on Sunday
- 13. PrivateandConfidential
BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved
Slight dip in Week 33, but no significant variations
No impact of different celebrities in different episodes
0
10,000
20,000
30,000
40,000
50,000
60,000
Week 29 Week 30 Week 31 Week 32 Week 33 Week 34
Colors Other Hin GEC
HSM, All 4 yrs+, C&S HHs 1L+
Sum of 30
min Rat’000
Abhishek Bachchan
/ Rishi Kapoor
Saif Ali Khan
/ Katrina Kaif
Salman Khan
Sum of 30 min Ratings’000 between 21:00-22:30 on Saturday
- 14. PrivateandConfidential
BroadcastAudienceResearchCouncil©MMXIV,AllRightsReserved
No impact of different celebrities in different episodes in the
Core Hindi GEC TG
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Week 29 Week 30 Week 31 Week 32 Week 33 Week 34
Colors Other Hin GEC
HSM, F 15 yrs+ AB, C&S HHs 1L+
Sum of 30
min Rat’000
Abhishek Bachchan
/ Rishi Kapoor
Saif Ali Khan
/ Katrina Kaif
Salman Khan
Sum of 30 min Ratings’000 between 21:00-22:30 on Saturday