Cape Peninsula University of Technology

Cape Town South Africa

Technology / Software / Internet

Shortly after the birth of the Internet search engines started fascinating me because of the implied promise of the right information here and now. However, a similarly strong driving force was the frustration of having to wade through masses of irrelevant stuff – slightly better these days, thanks to heavy competition in the search engine wars. My research interests are now searching and website visibility. Currently I am a research professor at CPUT, doing research, writing and speaking on matters relating to SEO and search engines. I believe that lifting a webpage from obscurity to high ranking positions is not just a technical matter – it involves many human factors, including the