Enterprise Mobility – How the mobile world drives business [White paper]

Enterprise Mobility – How the mobile world drives business

Enterprise Mobility

How the mobile world drives business

white paper

1


Executive summary

More and more employees carry their own smartphone into work with the
intention to check their mails and use personal applications. But Enterprise Mobility is much more than just accessing a corporate mail account
from your mobile device. It defines a strategy to enable processes and applications for mobile use, so that they can be used at any time and from
any location. This flexibility enables companies to develop new business
opportunities and distribution channels and optimize their processes. To
achieve this, in addition to the use of mobile devices, the corresponding
infrastructure and services with which the business processes can be used
must be provided. The movement of ‘Bring Your Own Device‘ as well as
the device and platform diversity on the mobile market have driven IT departments to invest in strategic mobile capabilities within their companies.
This whitepaper deals with the current trends in the mobile world and
gives a general insight to Enterprise Mobility. The explanation of the basic
elements of Mobility in Enterprise is concluded with three reasons for the
need of a mobile strategy.

MOBILE ENTERPRISE APPLICATION PLATFORM

KEYWORDS
MOBILE SECURITY

ENTERPRISE APP STORE

MOBILE STRATEGY

ENTERPRISE MOBILITY

MOBILITY PLATFORM MOBILE DEVICE MANAGEMENT

2


06

08

mobilize the
enterprise

Basic elements of
mobility in
enterprises

11

12

Three reasons
why enterprises
need a mobile
strategy

Table of figures

03
The mobile
world

Table of contents

Conclusion

05

07

08

Support for
BYOD

Mobile projects
by platform

Mobility platform

10
Drivers behind
mobile IT investments

3


The Mobile World

by more than 1 billion smartpho-

Organizations are forced to

nes on the world market, predicted

connect with their employees and

to be over 1,7 billion smartphones

customers through new channels

in 2017 (IDC, 2013). Up to 80 % of

and across new devices and appli-

the time on mobile devices is spent

cations. But many companies don’t

inside apps while 50 % of mobile

know how to move to this new

phone users use mobile as their

mobile world. Even if they see the

primary Internet source (Super

needs of mobile applications

Monitoring, 2013). Given these

in their business, they can’t think

facts, it should be clear that perso-

beyond costly mistakes like a failed

nal and business workflows as well

investment or wrong planned

as other use cases are consumed

projects, which could damage their

Over 900,000 apps in
Apple’s App Store,
850,000 apps in Google’s
Play Store, up to 145,000
in the Windows Phone
Store and 120,000 in the
BlackBerry World

Enterprise mobility is booming.

on mobile devices, even if the time

reputation. According to a research

isn’t exclusively used for business

of Forrester, “these technologists

cases. The consumers bring their

need help with their enterprise mo-

phones to work and vice versa. In

bility strategy, and they’re turning

IT departments, the term for this

to mobility services providers to

trend is called ‘Bring your own de-

design, develop, and support their

vice‘ (BYOD). Due to a BYOD survey

mobile applications” (Forrester

of TechRepublic and ZDNet, more

Research, 2013).

than 44 % of organizations already

Facing the challenge of mobilizing

allow BYOD and another 18 % plan

IT processes across a mixed set of

to move to BYOD by the end of

mobile devices, the major task on

2013. All in all, over 60 %

the way to a mobile enterprise is

of companies consider that BYOD

the mobile strategy. Clients‘ chal-

is unavoidable by the end of 2013

lenges and industry trends require

(ZDNet, 2013).

defined standards and guidelines
in order to wisely deploy mobile
solutions.
The facts and numbers for the mobile market are outstanding:
Over 900,000 apps in Apple’s App
Store, 850,000 apps in Google’s
Play Store, up to 145,000 in the
Windows Phone Store and 120,000
in the BlackBerry World (Apple,
Google, Microsoft, RIM; as of June
2013). These apps are consumed

4


Do you support BYOD
policies?
Current allow
Next 12 months

18,20%

No plans

44,10 %
37,60%
Figure 1: Support for BYOD

This trend will increase the development of internal business apps. Organizations that have already released internal apps say, that 27 % of their
employees use the apps for easier access to corporate information from
anywhere. 22 % of them mention that the collaboration among staff or
project teams is facilitated (GovLoop 2013). Mostly, these apps are delivered through third-party app stores. “As only 18 % of respondents indicated they have created an internal app store, organizations are still in the
early stage of mobile adoption and have yet to leverage enterprise-wide
app stores that can be built through mobile device management services”
(GovLoop, 2013).

5


Mobilize the
enterprise

With the market success of mo-

panies and their employees to be

dern smartphones and tablets, the

more productive and flexible. The

demands on the user experience

impact of mobile devices to the

are much higher. By 2015, four

core IT of the company is huge. In

times as many mobile apps will be

times of BYOD and its counterpart

developed as traditional PC apps

COD (corporate-owned devices),

today (Gartner, 2013a). Android

every IT decision maker has to

and iOS will be the most popular

define which guidelines and rules

…therefore, the existing infrastructure of
any mobile solution
has to be analyzed
first and an integration concept has to be
created…

Enterprise mobility enables com-

platforms for deployed mobile

to follow. Most companies now

applications.

understand that enterprise mobility
will be one of the major drivers of
innovation in the next years.
The integration of a mobile solution
into an existing infrastructure can
be challenging for both software
and hardware projects. Therefore,
the existing infrastructure of any
mobile solution has to be analyzed
first and an integration concept has
to be created. Challenges in the
integration of required interfaces
and systems, as well as in the final
hardware and software rollout are
aspects that have to be planned
well. For instance, this could be
a company-wide introduction of
tablets or a complex integration of
large SAP-based systems.
Selfexplanatory usability and
well-arranged user interfaces of
mobile applications are the prerequisites of success – not only for
clients, but also for internal users.

6


“The difficulties of managing variability in device platforms are top of mind
in most organizations“ (AnyPresence, 2013). The development of mobile solutions for different or multiple mobile platforms is a costly challenge. That
is the reason why mobile development platforms or similar tools are increasingly used in many companies. 56 % of companies use a mobile enterprise
application platform while 35 % develop with mobile UI frameworks
(AnyPresence, 2013).
The International Data Corporation (IDC) published best practices in enterprise mobility deployment that are derived from four European case studies
in 2012. Japanese automobile manufacturer Honda operated a focused
approach to the application and device deployment. They planned to deploy
up to 30 corporate-owned iPads to

80 %

its field force (IDC, 2012). Therefore, they developed a mobile strategy and decided to use an enterprise mobility management for

60 %

the in-house team. In summary,
they enhanced business performance metrics and understand
performance in real-time within
the organization. “Mobilizing KPI

40 %

data provides the business with
far more granular information
that can help the firm make faster,
to the business, and track perfor-

Windows

iOS (Apple)

Android

Html5

00

Hybrid

20 %

BlackBerry

more responsive improvements

Figure 2: Mobile projects by platform

Which mobile
platforms do your
current or future
mobile project(s) target
for support?

mance“ (IDC, 2012). In summary,
the message is to keep focused
on business benefits and put
this achievement to the mobile
strategy. The GovLoop guide also
recommends learning from others

that are leveraging mobile initiatives successful and considers the need of
determination of clear business problems in order to see how mobile is
part of the solution (GovLoop, 2013).
These best practices in mobile business help to understand the basic
elements of Mobility in enterprises, which are explained in the following
chapter.

7


A mobile enterprise application
platform (MEAP) is a unified platform on which applications can
be developed and managed. To
distribute the developed applicaMobility
Platform

tions to employees according to the
user groups, a mobile application
management (MAM) is required.
Figure 3: Mobility Platform

It provides features for managing
enterprise-specific applications.
An Enterprise App Store (EAS)

Basic elements of
mobility in enterprises

Mobile solutions are established in
many companies. To avoid fragmentation in the mobility sector,
a universal mobile infrastructure
should be established, which is the
core of a mobile strategy. Using a
mobility platform ensures that all
company-relevant information can
be processed on a mobile basis
using the existing interfaces. The
challenge is to integrate various
enterprise platforms and connect
to various backend systems (e.g.
SAP, CRM, SRM, ERP or database
server). The adaptation of applications and services to the expectations of consumers calls the companies for entirely new approaches.
Important safety requirements or
restrictions regarding the provision

ultimately manages the distribution of each application. The apps
can be distributed independently
from a third party store to defined
employees quickly and reliably.
Integrated mobile device management (MDM) ensures defined user
behavior by means of control and
security mechanisms. It also allows
the deletion of sensitive data after
the loss of individual mobile
devices. The management of mobile devices such as smartphones
and tablets in corporate environments is a crucial part of a mobile
strategy. Without an efficient mobile device management, the effort
involved with managing the devices
increases – and so does the risk of
security breaches.

of necessary interfaces to existing
backend systems can’t be neglected
even in mobile applications. In addition, a mobility platform enables
companies to create and manage
mobile applications directly.

8


Some companies will ask why to use internal enterprise app stores instead of the public ones? Well, most consumer apps are distributed through known app stores like Google’s Play Store or Apple’s App Store. But
it can be difficult to fulfill the terms and policies for getting an approval
for enterprise applications.
Another point is that many companies won’t share their intellectual
property and want to lower the risk of security gaps. Due to these facts,
enterprise app stores (EAS) are used for the deployment of business apps
to the employees. By 2017, 25 % of enterprises will have an enterprise
app store (Gartner, 2013b). There is an important factor coming with it:
for any successful EAS it should be preconditioned, that a dramatic increase in the app features is available to internal stakeholders. If not, the
additional value of an enterprise app store is definitely missing.
In light of the mobilization of devices, companies need to reassess their
existing security infrastructure. Which data is stored on mobile devices
and how can this data be protected from unauthorized access in case of
loss or theft? These questions have to be answered with mobile guidelines and policies. Mobile security is an important aspect of an enterprise

“By 2017, 25 % of
enterprises will have an
enterprise app store.“
(Gartner, 2013b)

mobility platform and devices have to be centrally managed.
With a mobile enterprise application platform, enterprises can offer applications for their processes and a cross-platform approach that allows
using mobile apps on all operating systems and devices, including native
apps, hybrid apps and web apps based on HTML5.
As we see, a MEAP has many different characteristics. To avoid misdirected investments in the beginning and incorporate all parties involved in
the mobile processes, some important provisions have to be part of a
mobile strategy. Therefore, the following chapter describes three reasons
why enterprises need a mobile strategy.

9


Three reasons why
enterprises need a
mobile strategy

Enterprise mobility enables new dimensions of IT alignment. In order to
develop an integrated mobility strategy, a few aspects have to be considered. Initially, the competitive environment of each client has to be
analyzed to identify the market potentials and possible action points for
mobilization. This approach ensures a long-term planning and investments protection. Great improvement opportunities consist in the mobilization of workflows and new channels for the company’s employees, and
most importantly, the customers. This requires analyses and processes to
be redesigned in terms of enterprise mobility. All these tasks should be
performed in compliance with involved people, technologies and processes. If you ask enterprise mobility leaders for the main driver behind the
investments in mobile technology, they answer as shown in figure 4.

Streamling operations

Delivering best-in-breed
customer service

Improving workforce
productivity

20%

13%
13%

Generating additional
revenue for the business

Improving
performance and
productivity

8%
8%
Other

Figure 4: Drivers behind mobile IT investments

As a result of current trends and innovations, enterprise mobility can’t be
disregarded anymore. In order to meet the previous mentioned challenges, a company-wide mobile strategy is the right start for mobile-oriented
projects and investments. The following three reasons demonstrate why
enterprises need a mobile strategy.

10


01

03

BYOD is the mobile
reality in enterprise
As described in the first chapter,
over 60% of companies consider
that BYOD is unavoidable by the
end of 2013. Many customers use

Mobile projects need
coordination

02

Enterprise mobility is more
than “we have an app“

Many enterprises manage multiple
mobile projects at the same time.
The collaboration of different organizational departments with the
IT department as well as involved

their smartphones in business

In the beginning of mobile initiati-

employees is very difficult. The

environments and want to bene-

ves, enterprises often developed

problem solving and troubleshoo-

fit from the advantages of their

and deployed one single mobile

ting over several project teams and

high-potential mobile devices. A

application and had the opinion that

stakeholders has to be managed by

BOYD insight of Cisco discovered,

they were mobile visionaries with

a consistently and company-wide

that 90% of American workers use

a strategy up their sleeve. But one

strategy. Only with this approach,

their own smartphones for work

single app is not enough to meet the

enterprises can avoid individual

(Cisco, 2013). Included business

objectives of an enterprise-wide

apps and mobile initiatives, which

works are for instance answering

mobile strategy. Requirements

will be on the fringes.

emails, interacting with work rela-

analysis, strategic planning, rese-

With the help of a mobile strategy,

ted mobile apps or making work

arch, testing and lifecycle manage-

the whole company can benefit from

calls. But at the same time, only

ment are required preliminaries for

long-term effects due to accurate

39% of workers who use their own

mobility approaches. The software

budget planning and investment

smartphones for work don’t pro-

development needs to be agile –

regulation. The complexity of huge

tect them with a password. So, the

ongoing prototype phases should

mobile projects can get under

companies have to define mobile

be part of the whole project lifecycle.

control with explicit specifications in

guidelines and policies for the in-

So, the enterprise can move from

advance and will result in coordina-

house usage of mobile devices. In

project-based work to the paradigm

ted implementation steps during the

addition, they need to meet the se-

of the mobile lifecycle. Included ele-

mobile workflow.

curity challenges coming with both

ments of this basic approach are:

personal and corporate-owned
devices. Supporting BOYD is an important part of the mobile strategy
and leads the company to a successful approach into the mobile
world and all of its advantages. At
the same time, the mobile strategy
provides a statement of requirements and guidelines without
compromising corporate policies or

Design and build mobile workflows and their corresponding apps
for web, hybrid or native clients
Integration of existing infrastructure and services
Deployment of enterprise apps to internal or public app stores
Management of apps and mobile devices for deployment and
monitoring
Analysis of mobile usage and distributed apps and devices
Security management for corporate data

risking sensitive data loss.

11


Conclusion

Before implementing a mobile solution, the first step should be to identify all requirements without limiting yourself to a specific market solution. Having identified these requirements, it is much easier to analyze
the extent to which they are fulfilled by the MEAP offerings present in
the market. However, a mobility platform is only the functional part of
the implementation. In order to mobilize your enterprise, the complete
mobile project is primary defined within the mobile strategy. Therefore, a
close collaboration between IT developers and the department in which
the users work is necessary as early as in the concept phase. As mentioned in a research of GovLoop, 44% of respondents said that budget is
their biggest challenge on adopting a mobile strategy, followed by 42% for
leadership (GovLoop 2013). Thus, an early elaboration and specification of
the enterprise mobile strategy is indispensable.
While employees are away from the office, they can access company
data and work from wherever they are. Anywhere, anytime – that is the
real value of Enterprise Mobility. Companies who operate in mobile business need to deal with this factor. It’s time to transfer the innovations
from consumer world into the enterprise context.

12


Resources

Below are some additional resources that were used as part of the
research for this whitepaper.

AnyPresence (2013):

“The State of Enterprise Mobile

Readiness”.

Cisco (2013):

“BYOD Insights 2013”.

Forrester Research (2013):

“Enterprise Mobility Services Q1

2013”.

Gartner (2013a):

“How to estimate the ROI of Mobile

Apps for Employees”.

Gartner (2013b):

“Gartner Says That by 2017, 25

Percent of Enterprises Will Have an

Enterprise App Store”.

GovLoop (2013):
IDC (2012):

“Making Mobile Matter”.
“Best Practices in Enterprise

Mobility Deployment:
Four European Case Studies“.

IDC (2013):

“Prediction of smartphone sales in

the years 2013 to 2017“.

Super Monitoring (2013):

“State of mobile 2013“.

ZDNet (2013):

“Unavoidable: 62 percent of

companies to allow BYOD by
year‘s end“.

13


Conversation starters

30-second elevator pitch

Small talk bullet points

More and more employees carry

Enterprises benefit from a mobile

their smartphone into work with

strategy, because guidelines and

the intention to check their mails

policies help to outline the needs

and use personal applications. But

and settings for mobile

enterprise mobility is much more

devices in daily business.

than just accessing a corporate
mail account from your mobile
device. It defines a strategy to

their mobile devices at work for

enable processes and applications

better collaboration and efficien-

for mobile use, so that they can

cy. Therefore the infrastructure

be used at any time and from any

Summary at your
fingertips

Consumers are willing to use

must be prepared.

location. It’s time to transfer the
innovations from consumer world

External access to corporate data

into the enterprise context.

increases without coming to rest.
Enterprises absolutely need to
secure this access.

Social Network
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14


Acknowledgements

M-Way Consulting is thankful to all who contributed to this white paper.
We thank everyone listed in the resources section for their input in the
form of studies, surveys and whitepapers.

Author
Tobias Vetter, Consultant
Editor
Christian Feser, Managing director
Editor
Mirko Bleyh, Consultant
Layout and Design
Candogan Ögüt, Designer

For more information about this white paper, please contact
Christian Feser, MD, at info@mwayconsulting.com.

15


About M-Way
Consulting

M-Way Consulting helps organizations by providing professional advice
on strategic decisions and design, as well as on the specification and
evaluation of mobile solutions.
We offer individual advisory service concerning enterprise mobility and support your company in choosing the right mobile strategy. We rely on a proven process model based on the enterprise
mobility process and design the various phases of your project. The
iterative approach allows individual adjustments of requirements at
any time. Based on our strategic consultation, you can extend your
products and processes on the mobile sector and consequently reach
new markets and target groups. Our independent and objective analysis
of different mobility platforms will find the ideal solution for your company and infrastructure. In order to prepare your employees and business processes for the mobile enterprise, we share our knowledge
within your organization. This realignment will sustainably increase your
company’s success and secure your competitive advantage in mobile
business.

If you have questions on this white paper, please feel free to contact us.
Mail: info@mwayconsulting.com
Web: www.mwayconsulting.com
Published October 2013.
Copyright © 2013 M-Way Consulting. All rights reserved.

16


Stresemannstr. 79 | 70191 Stuttgart | Germany
Phone: +49 711 252 548 00 | Fax: +49 711 252 548 09
www.mwayconsulting.com

17

Enterprise Mobility – How the mobile world drives business [White paper]

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