3. The Instructor Micki Voelkel Center for Business and Professional Development University of Arkansas-Fort Smith 479-788-7771 mvoelkel@uafortsmith.edu
13. 65% of Businesses Surveyed plan to increase spending on social media in 2010. T & D Magazine, February 2010
14. Effective Communication is strongly correlated with meeting financial targets T & D Magazine, February 2010
15. Top Reasons Companies are not implementing or Expanding use of Social Media Limited staff or resources ……………..45% Limited knowledge ……………………40% Lack of IT support or tech …………….36% Lack of Senior Mgmt Support ……….33% Lack of employee access ……………32% Lack of metrics to measure ………….32% Legal Dept Restrictions ……………….19% Source: Watson Wyatt, T & D Magazine, February 2010
20. Rather than asking yourself IF you should or should not use Facebook or Twitter… John Jantsch Let’s Talk: Social Media for Small Business
21. The question is “How can Facebook and Twitter help you achieve your marketing objectives?” John Jantsch Let’s Talk: Social Media for Small Business