68. Interactions per 1k fans
•Gives you a score of your page
Number of comments
+ number of likes
+ number of shares
÷ number of posts
÷ number of fans
___________________________
Interactions per 1,000 fans
70. Interactions per 1k fans
•Gives you a score of your page
360 comments
+ 1 090 likes
+ 210 shares
÷ 10 posts
÷ 15 000 of fans
___________________________
11,066 Interactions per 1,000 fans
74. Media consumption
Commercial on VTM during prime time
• potential viewer per month: 10 000 000
• cost: 350 000€
__________________________
= 0,03 euro per potential view
75. Media consumption
Facebook Insights export of our page
• 220 000 views x 0,03€
• 1 090 likes x 1,00€
• 360 comments x 2,50€
• 210 shares x 4,50€
________________________
= 9 535,00 euro media consumption
=> 0€ cost, only effort