1. Think Visibility 2013
“One man went to Leeds”

2. • The smackdown is coming, it’s only a matter
of time
• However links are still the signal.
• The risks of standing still are worse than
pushing the boundaries.
• Think before you act and commit to a linking
opportunity.
• Nevermind guest posting we shouldn’t rely
solely on ANY one link building tactic.
Swerving The Guest Blogging
Smackdown – James Agate

3. • Google doesn’t want to
look stupid…
• In order to scale they must
automate where possible.
• Look at your market and
competitors, aim for the
defensible.
Swerving The Guest Blogging
Smackdown – James Agate

4. 1. Multi-category sites.
2. Nothing but guest posts.
3. Guest posts from anyone.
4. Guest post about anything.
5. Explicitly advertise “SEO” rules.
6. Paid links.
7. Automated solutions
8. Sites Panda was designed to
eradicate.
Swerving The Guest Blogging
Smackdown – James Agate

5. 9. Double-dipped posts.
10.“Spammy” bio links.
11.Don’t hammer
the same network over and
over for different sites.
Swerving The Guest Blogging
Smackdown – James Agate

6. How To Brace Ourselves For Impact
• Standard Checks:
• Indexed?
• MozRank
• PageRank
• Domain Authority
• Citateon Flow
• Trust Flow
Swerving The Guest Blogging
Smackdown – James Agate

7. Real Publisher Shit #RPS
• Quality content not just from guest authors.
• Signs of life.
• Sign of integrity (relevant sidebar links).
• Balance between commercial and content.
• Contact details.
• Non-dropped domain.
• Most importantly – Would This Make
Sense To A User?
Swerving The Guest Blogging
Smackdown – James Agate

8. Takeaways
• Set yourself standards.
• Diversify!
• Check every domain.
• Monitor your links.
• Don’t panic most people are
probably doing dodgier things
than us.
Swerving The Guest Blogging
Smackdown – James Agate

9. Takeaway Tips: Learn From The
Successes And Failures Of A 7
Figure Site– Al Carlton

10. • Costs £500 for 2 hours consultation.
• Made £1,000,000 from Google Adsense since 2005.
• Uses quite inappropriate clipart.
• SEO wisdom – “Create quality content and let Google
do it’s job.”
• Namechk.com << For registering social platforms.
• Loves quoting other people however irrelevant it is.
• Loves quoting himself:
Takeaway Tips: Learn From The
Successes And Failures Of A 7
Figure Site– Al Carlton

11. • They got in touch with 2600 hacks
• 1.4% of all journalists
• Anonymous survey about things including
• SEO’s
• PR’s
• Their workload
• Their daily routine
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr

12. • UK & German journalists work the hardest.
• A quarter of UK journos have to write 7+ articles a
day.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr

13. • 87% of US journalists have to write 3+
articles a day
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr

14. • Press releases are still effective however PR
Newswire and PR Web are dead.
• You need to sell these to journalists who will
pass them on to the press association.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr

15. • Do journos use Twitter to find scoops?
• For pitches…
• UK 75% use it for stories
• Germany 80% don’t use
• For research…
• UK 70% use for research
• Germany 70% use for research
• French distrust Twitter, 80% saying they don’t use
it.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr

16. • Do journos fact check with Wiki?
• 91% of German journos fact check with
Wikipedia.
• 82% of UK journos also do.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr

17. • Actionable takeaways
• Can we look to promote and get comments for
journalists articles once they’ve released it?
• 28% of journos say one of their main pressures is
getting comments on their stories.
• Turn-offs include:
• Releases that read like articles.
• Hate being harrassed (it’s not going to stop).
• Releases that don’t get to the point quick enough.
• SEO’s wanting to buy links on first date.
• Poor speelling and grammar.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr

18. • Actionable takeaways
• Use Dropbox or Sendit for photos.
• ALWAYS include full contact details.
• Hit up regionals (despite the Interflora
smackdown) as they are always desperate for
content and aren’t paid enough to care.
• Send main body of press release in email.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr

19. • Awesome content was around
before Google was.
• We need to keep in mind the
what links were essentially
created for when creating new
content.
• Think beyond the link value.
• Panda is still hammering sites
so we need to still have an eye
on quality.
Content Outreach And Engagement,
How To Stay Ahead Of The Game -
Pak Hou Cheung

20. • Quality content and
more importantly WHO
recommends it will be
key in the future.
• Social signals are
becoming more and
more important.
Content Outreach And Engagement,
How To Stay Ahead Of The Game -
Pak Hou Cheung

21. • Staying Ahead Of The Game
• Social activity and links are becoming
more and more intertwined.
• Use Social Crawlytics to see what’s
popular in your niche.
• See what was popular, iterate, do better,
analyse results, rinse and repeat.
• Recommendedusers.com for G+ boffins
who love your stuff.
• Co-citateons are just as important as
citateons.
Content Outreach And Engagement,
How To Stay Ahead Of The Game -
Pak Hou Cheung

22. • Takeaway Tips
• TheIdeaSwap.com.
• Bottlenose.
• Content Strategy Generator from SEO
Gadget.
• We need to start earning NOT building
links.
Content Outreach And Engagement,
How To Stay Ahead Of The Game -
Pak Hou Cheung

23. • Everyone is online clambering for attention.
• How are we going to cut through the noise and not
just noticed but remembered.
Social Media; Beyond The Bullshit -
Kristal Ireland

24. • Stop flooding the internet full of crap.
• You’re just adding to the noise.
• If you’re only starting now you’re already
behind.
Social Media; Beyond The Bullshit -
Kristal Ireland

25. • It’s a growing market but it’s getting more and more
competitive.
• Social media spend set to double over the next 5
years.
• Internet has overtaken TV as most consumed form
of media.
Social Media; Beyond The Bullshit -
Kristal Ireland

26. • Kids don’t trust what brands say on social media.
• People are swamped with messages constantly that
people are instinctively ignoring.
• As soon as kids up and leave a social media
platform it’s time to leave as well.
Social Media; Beyond The Bullshit -
Kristal Ireland

27. • Where does your brand sit?
• What are your brand values and are they
aligned with the medium?
• Strike a brand balance on social media.
• Make best use of your USP’s.
Social Media; Beyond The Bullshit -
Kristal Ireland

28. • Takeaway Tips
• Peerindex, like Klout but with
rewards.
• Twitter algo changes are
a’comin.
• Always have a strategy.
• “Make it simple and
significant”.
• Social, it’s the beginning of
the end.
Social Media; Beyond The Bullshit -
Kristal Ireland

29. • Everything you ever
wanted to know about
rich snippets.
• Stand out from the
listings in any way
possible.
• Grabbing attention is
becoming evermore
important.
Maximise Your SERP
Potential – Peter Handley

30. • People –
• Authorship –
• Reviews –
• Recipes –
Maximise Your SERP
Potential – Peter Handley

31. • Events –
• Product –
• Video –
• Music –
Maximise Your SERP
Potential – Peter Handley

32. • Why the heck would you want to do that?
• PPC, local etc. all encroaching on our search space.
• Increase CTR%
• Give a boost to SERP positions that would naturally
struggle.
Maximise Your SERP
Potential – Peter Handley

33. • It’s all about semantics
and giving data a
context…
• Take your pick of
microformats,
microdata, RDFA.
• Schema-creator.org
• Use webmaster data
testing tools to check
your work.
• Try multiple snippets!
Maximise Your SERP
Potential – Peter Handley

34. • http://www.slideshare.net/jamesagate/james-agate-think-
visibility-2013
• http://www.slideshare.net/AlCarlton/takeaway-tipslearn-
from-successes-and-failures-of-a-7-figure-site
• http://www.slideshare.net/10yetis
• http://www.slideshare.net/PakHouCheung/thinkvis-2013-
content-outreach-engagement-02032013
• http://www.slideshare.net/ismepete/maximising-your-
serp-potential-enhance-your-listings-with-rich-snippets