2. What Is Innovation?
Innovation is a new way of doing something or "new
stuff that is made useful“
In organizational context, innovation may be linked to
improvements in efficiency, productivity, quality,
competitive positioning, market share, etc.
Invention is the conversion of cash into ideas.
Innovation is the conversion of ideas into cash.
“Innovation distinguishes a leader from
a follower."
– Steve Jobs
3. logee : Have A Dream
Create an inspiring vision
Focus on your core competencies and competitive
advantage
Develop a vision-focused innovation strategy
"If you can dream it, you can do it."
– Walt Disney
4. 102: Inspire Your Team
Communicate your strategic intent and launch a
crusade
Create an inspiring culture, make business fun
Inspire, empower and energize people
"Never underestimate the power of a small but
committed group of people to change the world.
Indeed, it is the only thing that ever has."
– Margaret Mead
5. 3.141: Focus On Customers
Strive to create innovative value for your customers
Practice customer-driven innovation
Involve customers in your process of new product
development
"You're headed in the right direction when you
realize the customer viewpoint is more important
than the company viewpoint."
– John Romero
6. 2+2: Be Different
Differentiate yourself and your product
Strive to change the name of the game – introduce
radical innovations
Practice Lateral Thinking
"We must be the change we wish to see
in the world."
– M.K. Gandhi
7. 5: Question Everything
Challenge assumptions, ask "Why?" and "What If?"
questions constantly
Ask a lot of searching questions
Question and reassess past decisions
"Some men look at things the way they are and ask why? I dream
of things that are not and ask why not?
– Robert Kennedy
8. √36: Synergize
Build cross-functional expertise and systems thinking
skills
Build and lead a cross-functional team
Cross-pollinate ideas, leverage diversity, create
synergies
"You can't do carpentry if you only have a saw, or only a
hammer, or you never heard of a pair of pliers. It's when you
put all those tools into one kit that you invent.”
– Peter Drucker
9. 28/4: Establish the Process
Create a business model, rules, structure, and a
measuring system
Provide strategic alignment (Ensuring that the above
fit together)
Encourage jazz-like improvisation within a guiding
structure
"Without order nothing can exist – without
chaos nothing can evolve.“
- Anonymous
10. 23: Take Risk
Take entrepreneurial action – nothing venture,
nothing win
Experiment, learn from market feedback
Learn from failures to start again smarter
"Aversion to risk is deadly in business,
especially in industries marked by rapid
advances in technology."
– Ken Iverson
11. IX: Lead Change
Create a mindset of creative dissatisfaction to reduce
resistance to change
Lead by example, demonstrate entrepreneurial
leadership attributes
Adapt to rapid internal and external change, create
positive change
"Never innovate to compete, innovate to
change the rules of the game."
– David O. Adeife
12. a16 : Be Entrepreneurial
Develop and practice entrepreneurial creativity daily,
learn continually
Look for opportunities everywhere and pursue them
Be persistent, overcome obstacles, solve problems
creatively
"Innovation is the specific instrument of
entrepreneurship. The act that endows resources with
a new capacity to create wealth."
– Peter Drucker
13. 1 Have a dream
2 Inspire your team
3 Focus on customers
4 Be different
5 Question everything
6 Synergize
7 Establish the process
8 Take risk
9 Lead change
10 Be entrepreneurial
