3. “Re-Imagination of Nearly
Everything – Powered by New
Devices, Connectivity + UI +
Beauty”
“Magnitude of upcoming
change will be stunning”
– Mary Meeker, partner KPCB
~ 50% of this
disruptions is from
crowds
5. Simultaneous Skype Users
[a way of looking at the capacity of the network]
35,000,000
30,000,000
Number of Users
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Date Source: Skype Journal.
Less than a decade to transform the economics
9. Influence
Capital
Assets
Labor
Data
The crowd as the gateway to critical resources
10. Open Innovation, Co-Creation, Peer Production
Sharing, Commenting, Reviewing
Big Data, Collective Intelligence
Influence
Capital
Assets
Labor*
Data
* often focused on innovation
19. Ronald Coase, Nobel Economist
“Given that production could be
carried on without any organization
that is, firms at all, why and under
what conditions should we expect
firms to emerge?”
About 75 years ago
“Transaction Cost”
Reduction
20. Alex F. Osborn (the O in BBDO, inventor of
brainstorming)
“when it comes to thinking, let’s try to
act as if we were two people – at one
time, a thinker upper, a producer of
ideas; at another, a weigher of ideas”
About 65 years ago
Orders of magnitude
process scale changes
26. + working with + can we build on + can we ask
local governments + can we find
the success of + can we make it customers to help
on recycling additional partners
programs like My easier to reuse us to encourage
by looking to our
Starbuck Idea? cups and reduce behavior changes?
customers?
+ working with cup the need for
(designers,
manufacturers on recycling?
+ can we reward engineers,
recycling cup “good” behavior? marketers, artists,
materials + can we make it analysts, etc)
easier to recycle?
+ working with
leading academic
institutions to find
new solutions + can we efficiently
generate
awareness and
ultimately
participation?
The Right
Question
33. 1st 2nd 3rd 5th
Balloons Found 10 9 8 8
MEGAS
Money x x x
Good x x x
Meaning x x x x
Ecosystem
Team size 5 8 1 10
Network size 5,000 1,000 50,000* 80,000**
Existing network? no no yes yes
37. The other
network that
From Paul Baran, " On Distributed Communications:
MEMORANDUM: RM-3420-PR," AUGUST 1964, the
evolved this
Rand Corporation
way
50. In the fictional Star Trek universe, a tricorder is a
multifunction hand-held device used for sensor
scanning, data analysis, and recording data.
The medical tricorder is used by doctors to help diagnose
diseases and collect bodily information about a patient.
The word "tricorder" is "tri-" and "recorder", referring to the
device's three scanning functions: GEO (geological), MET
(meteorological), and BIO (biological).
Source - Wikipedia
+ the examples that showed how we might reorganize
+ we don’t really think about skype anymore+
+ how profound is the impact?+ newspaper impact…craigslist set things in motion by removing classifieds revenues for many newspapers+
50% of innovation now comes from outside P&GAvailable in English, Chinese, Spanish, Japanese and Portugeuse
50% of innovation now comes from outside P&GAvailable in English, Chinese, Spanish, Japanese and Portugeuse
+ what exactly are we talking about?+ most organizations depend on some combination of these resources+ the most interesting thing is that e are changing how we get access to these resource+ lower cost devices + broadband + marketplaces + analytics + reputation --- dramatically lowering cost of getting access
now we have an explosion of buzzwords and this is how I think they fit together
+ first contest – nobody made it+ second – most finished + winner is the basis for…