Knowledge Must is a leading intercultural solutions provider that assists students, professionals, and organisations to successfully cross cultural boundaries, mainly between East Asia, South Asia, and the Western world. Unlike other solutions in the market, we offer complete service packages with our five company divisions: Career Must, Language Must, Training Must, Travel Must, and Culture Must. Starting with career counselling, we provide study and work experience, language immersion, culture-specific and process-oriented training, individualised travel arrangements, and intercultural events, in order to fully equip our clients to work more effectively across a multitude of cultures. Our team of highly qualified experts has the knowledge, experience, diversity, and passion to provide you with the best customised solutions to achieve your individual objectives. We at Knowledge Must are genuine cultural immersion specialists. We aim at full cultural fluency, knowing what to do when, where, and why. What others consider as cultural gaps we understand as opportunities to learn and grow. We help individuals as well as organisations to grow to their full potential. The unique chance to immerse yourself in the daily routine of another culture opens totally new professional and personal perspectives, and helps you to pursue your goals in life. Accordingly, we provide professional and creative intercultural solutions to help organisations achieve their particular mission and to drive through internationalisation strategies in a cost-effective way. Besides, our services also open avenues for cultural exchange and make a contribution to the peaceful globalisation of humanity. At Knowledge Must we understand that embracing diverse ideas, creating diverse opportunities, and developing diverse partnerships will positively impact the communities that we engage. The synergies generated when people of diverse cultures collaborate are truly borderless. Join hands with us!

1. Unravel the World

2. Welcome to Knowledge Must
Knowledge Must is a leading intercultural solutions provider that assists students,
professionals, and organisations to successfully cross cultural boundaries, mainly
between East Asia, South Asia, and the Western world. Unlike other solutions in the
market, we offer complete service packages with our five company divisions: Career
Must, Language Must, Training Must, Travel Must, and Culture Must. Starting with
career counselling, we provide study and work experience, language immersion,
culture-specific and process-oriented training, individualised travel arrangements,
and intercultural events, in order to fully equip our clients to work more effectively
across a multitude of cultures.
Our team of highly qualified experts has the knowledge, experience, diversity, and
passion to provide you with the best customised solutions to achieve your individual
objectives. We at Knowledge Must are genuine cultural immersion specialists. We
aim at full cultural fluency, knowing what to do when, where, and why. What others
consider as cultural gaps we understand as opportunities to learn and grow.
We help individuals as well as organisations to grow to their full potential. The unique
chance to immerse yourself in the daily routine of another culture opens totally new
professional and personal perspectives, and helps you to pursue your goals in life.
Accordingly, we provide professional and creative intercultural solutions to help
organisations achieve their particular mission and to drive through internationalisation
strategies in a cost-effective way. At Knowledge Must we understand that embracing
diverse ideas, creating diverse opportunities, and developing diverse partnerships
will positively impact the communities that we engage. The synergies generated
when people of diverse cultures collaborate are truly borderless. Join hands with us!
Unravel the World!

3. With our division Career Must, we at Knowledge Must assist students and
professionals to build an international career and provide organisations with the best
in career and Human Resources solutions. Career Must's platform directly interlinks
requirements to select highly qualified personnel for organisations and rewarding
work prospects for outstanding job seekers. We help to bring the right people
together, even across the largest cultural gaps, and handle the ensuing complexities
in an effective and efficient manner.
Solutions for Individuals: In the light of increasing globalisation, an ever rising number
of people experienced in working across cultures is sought after. To gather this
experience, more and more individuals decide to learn other languages, travel
abroad, and work in other countries. We offer you all these opportunities and more.
We invite you to get in touch with us to learn more about our Career Solutions for
Individuals, whether it be a thorough Career Counselling or Study Abroad
programme. At Career Must we also arrange outstanding internships. We broaden
your internship choices by locating exceptional internships, securing positions, and
organising all of the logistics involved, such as arranging housing and transport.
Solutions for Organisations: In today’s environment of increasing global diversity and
cross-border mobility of people, organisations encounter ever new challenges.
Managing a global workforce requires heightened awareness, in-depth knowledge,
and innovative leadership. Many organisations are reporting that their number one
constraint on growth is the inability to hire workers with the necessary skills. Since
talent will never catch up with its demand, we supply you our knowledge, resources,
and experience to meet your HR needs. Please contact us to learn how we locate,
assess, and develop the right talent for your organisation. Unlock Your Potential!

4. With our division Language Must, we at Knowledge Must offer the best in language
teaching. Whether you are working or studying abroad, travelling for business, or
sending your employees on an expatriate assignment, effectively crossing cultural
boundaries requires a considerable level of language proficiency. Students,
professionals, and organisations alike benefit from the Language Must Method of
language training: systematic, experiential, and enjoyable learning utilising the most
advanced teaching approaches and the most authentic cultural content. We equip
you with the tools to effectively communicate with people from other cultures.
Our experts have designed well proven and tested training modules that are most
suited for real-life applications and that are adjusted to the needs of each of our
clients. We offer a comprehensive range of language courses on an individual or
small group basis. Our flexible starting dates and programme lengths allow you to
take classes anytime throughout the year, from less than a week to more than twelve
months. We currently focus on teaching three core languages for the cultural regions
we are active in: Chinese, German, and Hindustani / Hindi / Urdu.
We consider language to be the key to cultural immersion. If you want to understand
the nuances of another culture, there is no way around learning its language. And as
you learn a new language, you will discover new people to talk to, new places to
explore, and a new appreciation for a culture that you can now experience more fully.
A new language opens a new world of opportunities. Being able to get your message
across in the language of your destination allows you to transition more comfortably
to your new host community and avoid misunderstandings. Language Must will
enable you to speak more fluently and confidently regardless of the set and setting.
Express Yourself!

5. With our division Training Must, we at Knowledge Must offer a range of flexible and
effective intercultural training solutions for students, professionals, and organisations
worldwide that are both practicable and tailored to each particular cultural challenge.
In today’s increasingly smaller world, understanding the ways of other peoples'
cultures is an essential. From process-oriented to culture-specific competencies,
Training Must instils in you the ability to interact effectively across cultural boundar-
ies.
Our Process-Oriented Trainings deal with one or more specific tasks related to
intercultural exchange. They range from narrow activities, such as preparing for an
international conference, to more broad activities, such as leveraging the intercultural
potential of your organisation. Our Intercultural Training equips our clients with the
knowledge and skills to effectively operate and socialise across cultural boundaries.
Our Vocational Training prepares clients for specific vocations. Learning from the
distinctive occupations and trades of other cultures gives our clients unlimited
opportunities to pursue their passions.
Our Culture-Specific Trainings enable you to learn from and share the wealth of
others' traditions. Whether you require Target Culture Training or would like to
explore Specific Cultural Activities, we customise the optimal training solution for
your individual endeavours. Trainings on fashion, dance, music, and cuisine make
you experience how it looks, feels, sounds, and tastes like to be a local. Preparing
your organisation's staff for a particular Target Culture will result in substantial time
and cost savings among many other benefits. We are dedicated to working with
people to deepen their professional know-how and expand their skills, allowing them
and their ventures to succeed across cultures. Develop Your Skills!

6. With our division Travel Must, we at Knowledge Must offer the best in intercultural
travels. Because travel is such a precious commodity, part education, part relaxation,
part life-enriching experience, part adventure, Travel Must takes utmost care to fulfil
your individual expectations. From executives to students, from urbanites to outdoor
enthusiasts, Travel Must offers you great ways to immerse yourself in a foreign
environment and culture. Over the years, we have developed an extensive support
network so that we can assure you a safe and enriching experience, whether you
touch down in Beijing, Berlin, or Bombay.
Travel Must does not offer the normal tourist fare, but rather experiences with an
intimate level of cultural interaction, combining your special interests with unique
cultural sharing opportunities to connect with local people in their everyday lives. We
bring you full-fledged services right from consulting on possible destinations and
activities, over bookings of accommodation and transport, to conducting adventur-
ous expeditions. You will enjoy the spontaneity of exploration when we take you to
fascinating places that are not always easy to navigate on your own. Meet everyday
extraordinary people, immerse yourself in deep-rooted cultures, marvel at nature's
bounty, and have the time of your life doing it all!
Our team will design a personalised itinerary tailored to your interests, objectives,
timeframe, and budget. Whether you are a seasoned international traveller or a
first-timer, enjoying luxurious palaces or rock-bottom lodges, we create a cultural
adventure that matches your imagination. From the moment you contact us, our
highly individual service guarantees you the attention you need to develop your vision
of travel into an exciting itinerary. Embark with Travel Must on a journey you will never
forget. A world of diversity is awaiting you. Broaden Your Horizons!

7. With our division Culture Must, we at Knowledge Must make you experience the arts
and beyond. Culture Must lets you experience the backbones of culture, be it music,
visual arts, religion or festivities. With us you will get to know the best that human
creativity and intellect has brought about. Connecting musicians, performers,
designers, painters, writers, film makers, photographers, and other artists, Culture
Must creates a platform that cultivates and promotes intercultural collaborations.
Diversity is the true source of our inspiration. When sharing diversity with others, it
contributes to creating bonds of understanding. At Culture Must we celebrate
diversity every day.
After work is over for the day, with Culture Must you can relax and have a great time.
After all, you are discovering another culture. Enjoy it! But our Immersion Activities
provide more than just entertainment: an opportunity for networking, self-discovery,
and learning. An interplay of artistic differences, Culture Must's Immersion Activities
help to familiarise ourselves with the way people of other cultures think and perceive
the world around them. Join our events in an atmosphere of mutual exploration,
friendship, and happiness. For example, witness the confluence of different traditions
of music in our Sound Tamasha event series.
Years of diverse experience in all functional areas and artistic disciplines of cultural
exchange allow us to offer our clients comprehensive services to share culture
across borders, from designing events up to their execution. Our website, newslet-
ters, and personal invitations will keep you updated about any upcoming sports
event, music collaboration, art exhibition, film and photography project, intellectual
discussion, or workshop. We are looking forward meeting you on one of our next
Immersion Activities. Many new friends are awaiting you. Embrace Diversity!

8. Integrated Solutions
Knowledge Must takes a highly integrated approach to the complexity that is culture.
Combining the specific service areas of our five divisions, Career Must, Language
Must, Training Must, Travel Must, and Culture Must, we at Knowledge Must are able
to deliver truly comprehensive solutions for individuals to experience a new
professional and private environment, and for organisations to further their interna-
tionalisation goals. Our Integrated Solutions, leveraging HR solutions, professional
experience, language and cultural training, travel, and intercultural events, provide
the most effective way to cultural fluency. All our solutions reinforce each other
providing increased efficiency and insight.
With our Integrated Solutions, we at Knowledge Must quickly enable students,
professionals, and organisations alike to work effectively across borders and bridge
cultural gaps. We apply our full range of techniques for enabling people to adapt
more readily to an unfamiliar set of values, habits of thought, and patterns of
behaviour. Due to the inherent complexities of cultures, an interdisciplinary approach
is of crucial importance. For this we draw on our knowledge of anthropology, geogra-
phy, linguistics, psychology, and sociology, among other sciences.
We work with people and organisations all over the world, helping turn cultural
differences into assets. Our extensive network developed over many years ensures
that our clients receive full support in their activities. We deliver our Integrated
Solutions locally and through our comprehensive network of specialists across the
globe. Our aim is to develop customised solutions for intricate and demanding
cultural environments, which will enable you to achieve your specific objectives,
whether you want to immerse yourself in another culture, relocate, or profit from our
intercultural expertise.

9. Our Range of Services
Career Must: Travel Must:
• For Individuals: • Travel Planning and Consulting
- Career Counselling • Destination India
- Internship / Volunteer / Job • Destination Europe
Placements • Destination China
- Study Abroad • Travel Logistics
• For Organisations:
- Locating Talent Culture Must:
- Assessing Talent • Platform for Cultural Exchange
- Developing Talent • Experience the Arts and Beyond
- Managing Internship Programmes • Immersion Activities
- Music and Cultural Immersion
Language Must: - Sound Tamasha
• Our Language Courses • Designing and Executing Events
• Language Camps
Integrated Solutions:
Training Must: • Cultural Immersion
• Process-Oriented Training • Relocation Plus
- Intercultural Training • Intercultural Expertise
- Vocational Training - Intercultural Research
• Culture-Specific Training - Intercultural Consulting and
- Target Culture Training Implementation
- Specific Cultural Activities - Intercultural Facilitation

10. Our Promise
At Knowledge Must we apply business means to philanthropic ends. In light of the
complexities caused by globalisation, we believe global society deserves, and
desperately needs, organisations that facilitate working across cultures. Because
culture is a key source for conflicts in the world, our work contributing to intercultural
understanding leads directly to more harmonious inter-community relations. We take
our community relationships every bit as seriously as our client relationships, going
the extra mile to ensure that our work makes a real difference.
Knowledge Must is a one-stop shop for all your intercultural needs, from one-off
services to complete solutions. Today, we are the only firm successfully integrating
study and work experience, language, training, travel, and cultural events to deliver
comprehensive, single-source solutions for crossing cultural boundaries. Whether
you are going abroad to pursue an international career, training your staff to work
effectively across cultures, or looking to market your products to multi-cultural
communities, Knowledge Must develops effective solutions for you. With our bases
in India’s capital city New Delhi, Germany's Berlin, and, soon, in China, we
specialise in customising intercultural solutions for our diverse clients.
By imparting you our knowledge, we give you the confidence to unravel cultural
ambiguity and complexity. We have the expert knowledge, experience, and network
required to align and coordinate the processes necessary to arrive at effective,
consistent, and timely answers to any questions related to your intercultural
challenges. We are flexible and responsive towards the needs of our clients, but
strict in the observance of quality procedures and standards. We are not satisfied
until our clients are satisfied! Contact us to learn how our intercultural solutions can
be of help to you.

11. Contact Us
Thank you for your interest in Knowledge Must. Please contact us with any enquiries
and bookings as well as with comments or suggestions you might have. For more
information on how our intercultural solutions can benefit you, we would be happy to
discuss your needs. If you want to contact us, we offer you many possibilities to do
so, so that you can decide what is most convenient for you. These are the different
ways that you can choose from:
Use our contact form: Please visit our website www.knowledge-must.com and go
to our contact form, fill in all the necessary information, and click on "Send!"
Email: Write us an email to info@knowledge-must.com.
Call or send a fax: You can call us any time during our New Delhi office hours
(mentioned below) or send a fax 24/7. The number for both telephone and fax is:
+91-(0)11-41752064.
Use instant messaging: We offer you to use your favourite instant messenger
software to chat with us in real-time during our New Delhi office hours (mentioned
below). You can choose one of these instant messengers: Skype, Yahoo Messenger,
AOL Instant Messenger, ICQ, Google Talk, and MSN. In the contact box on the right
side of every page on our website you will find a link that says: "Instant messaging
options".
Our office hours: If you choose to speak or chat with us directly, please note the
office hours of our office in New Delhi, which are as following (the times given are in
Indian Standard Time / IST, which is GMT+4.5hrs / +3.5hrs, depending on summer
/ winter time): Monday to Friday: 9 am to 6 pm

12. Express Yourself
Unlock Your Potential
Develop Your Skills
Broaden Your Horizons
Embrace Diversity
www.knowledge-must.com