The document summarizes a survey platform called "Dynamics Survey" developed by LE TERRAIN® services to conduct surveys via SMS. Some key points: - The platform allows surveys to be set up quickly, with results available in real-time as responses are collected instantly via SMS. - SMS is an effective survey method as it can reach 95% of the French population, and people usually read SMS quickly. - Standard survey packages are available starting at 1000€, with options to target rare profiles or conduct real-time polls. - The platform handles SMS transmission and data processing, providing clean response files and analysis.

1. Dynamics Survey

2. www.leterrain.fr
In 2014, LE TERRAIN® services
range gets a new survey platform.
Developed by its teams, the
“Dynamics Survey” platform
allows to conduct surveys via SMS.

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Prerequisites

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50.8 billions just for the first quarter of 2014! This is the
number of interpersonal SMS exchanged in France.
A telecom customer sends 252 SMS per month, on average
(354 when they have a contract).
(source: ARCEP – 2014)

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Usually included in the contract, sending a text does not
cost anything more to respondents.

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The SMS is readable with every type of mobile phones
(smartphone or not).

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The SMS allows to reach 100% of mobile users (so 95% of
French population).

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People read a new SMS in 99% of the time.

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Services

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Services
Reduction of the implementation lead-time
Before, during and after an event. For instance,
in case of emergency, it takes only 8 hours to set
up the survey system.
- Build the questionnaire.
- Prepare the contacts files.
- Send the invitation.
1

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Services
‘On the spot’ customer experience
- Fresh information
- Truthful answers
- Instantaneous data collection
2

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Services
Immediate results
- Instantaneous data collection
- A real-time data processing
3

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Technical device
Platform of sending and
receiving SMS
Server of SMS reception
NextSMS
True
Wrong
Data base
“consolidation”
API
AnalysisExclusion
Data reception Data transmission Data preparation
Questions responses Reception of responses Analysis of responses
The SMS delivery is guaranteed
by our Business Partner SFR
Business team towards every
telecoms operators

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Technical characteristics
 Until 600 characters per question
 SMS personalization from variables of the file
 Management of the questionnaire tree-view (proceedings)
 Responses interpretation and real-time codification
 ”STOP” process implementation (according to the CNIL regulation)

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Special offers
3 questions* to
choose
eg: Net Promoter
Score
Included upstream
invitation and
thank-you text at
the end of the
questionnaire
Basis: 1000
respondents per
“customers” file
Discover
1000 €
5 questions* to
choose
Included upstream
invitation and
thank-you text at
the end of the
questionnaire
Basis: 1000
respondents per
“customers” file
Essential
2000 €
4 questions* to
choose
eg: 4x4 and
crossover owners,
carriers of disease x
Target identification
+ proposition to
continue with phone
or online survey
Basis : 10 000 SMS
sent. Returns
depending on the
rare targets
penetration.
Looking for
rare profiles
3000 €
4 questions* to
choose
eg: just after a
store or agency visit
- Validation,
satisfaction
grade
- Open-ended
question
Basis: 1000
respondents per
“customers” file
Real-time poll
1500 €
*Based on 160 characters per question
*Except contacts file / Penetration > 95%

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Special offers
Included within every offers:
• Management of the SMS transmission
• SMS cost
And most importantly:
• Returns management
• Data file of gross results
• Response processing: average, standard deviation,
frequency table, cross tab
Cost-added options:
• Open-ended questions processing
• Comparison with other customer data held by Le Terrain
Included
Optional

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And always…
An online platform
dedicated and a breeding
ground of 1.5 million of
internet users
A national network of
600 interviewers
A 100-positions
platform of phone
survey in Paris, France
Social media listening in
partnership with SCAN-
RESEARCH

18. www.leterrain.fr
Keep in touch!
Mustapha SMAIL
Owner & CEO
+33 1 53 36 60 91
6 bis, Allée Verte 75011 Paris, France
mustapha.smail@leterrain.fr