1. PRESENTATION ON
Submitted by:-
Submitted to:- Aman Thakur
Anoop Ohri Sir Divya singh
Ekta
Kanika bansal
Mustafa

2. WHAT DOES CUSTOMER LOOK IN
SHADES
 Stylish
 Comfortable
 Brand conscious

3. Price willing to spend
 It depends upon brand and the
quality they want
From 2000rs to 16000rs

4. OAKLEY

5. INTRODUCTION
 In 1980 Jannard released pair of goggles
called the O-frames
 In 1983 Oakley began selling ski goggles
 In 1995 the company went public
 When Jannard kept 64.8% Oakley inc.
which was valued at about $20 million.
 due to which Jannard became the second
richest orange county resident

6. HISTORY
 It was started by JIM JANNARD in 1975 in his
garage with an initial investment of $300
 The name OAKLEY came from JANNARD’s
dog an english setter
 The first product was oakley grip for
motorbykes
 Other products:-number plates,gloves,Elbow
gards ,chin gards , and goggles for the BMX
and motorcross communities

7. TIE-Ups OF OAKLEY
 2004- Fox Racing
 2006- Oakley aquire the oliver people’s
group, a manufacturer of high and fashion
branded eyewear
 On 21-june-2007 italian group luxottica
announced a plan to merge with oakley in a
cash deal worth $2.1 billion and the deal was
completed in 15-nov-2007

8. AT PRESENT
 OAKLEY now is in the portfolio of milan
based luxottica group along with other
brands such as rayban ,persol and wogue
 Oakley also donated 35 pairs of its radar
sports glasses , fitted with specially selected
tints
 Oakley also maintains a large sports team
roaster that includes some of the world top
athlete sports

9. UNIQUE FEATURES OF
OAKLEY
 OAKLEY sunglasses comply with and exceed
ANSI Z87.1 requirement for high protection
 OAKLEY models also comply with canada’s
CSA Z94.3-0.2 protection standard
 OAKLEY lenses and frames are designed to
protect against sun and wind
 The lenses are made of pluto nite
 It is also known for its high difinition optics

11. PRODUCT PLACEMENTS
MOVIES –
X-Men series
Mission impossible 2
Spiderman
Wanted and many more
not only in movies but also TV series like power
rangers , Time force

12. Contd…
 Celebrities like “ lil john” and “T-pain” are
both oakley collectors
 Oakley also sponsored poker player “PHIL
HELLMUTH”,WEEZER mention oakley in
their song “poke and beans”

13. OAKLEY IN INDIA
 Already launched
 But with less hi-tech features
 Available with few retailers
 Less profit margin as compare to other
brands

14.  Lack of awareness
 Positioning in the mind of customers is as its
only for sports person

15. USP(unique selling point)
 Hi-tech sunglasses
 HD glasses
 Conduct various programmes for rertailers

16. SURVEY

18. QUESTION ASKED TO OPTICIANS
 video

19. QUESTION ASKED TO CUSTOMER
 Which brand do you prefer?
 What made you to choose that brand?
 How much do you spend?
 If given a chance would you like to change
your brand?
 Do you know about oakley?
 Would you like to switch your brand to
oakley?

20. COMPARISON WITH OTHERS
FEATURES
Other brands OAKLEY
Stylish stylish
Comfortable comfortable
Stable price hi-technology(GPS,
bluetooth,mp3 player)

21. PRICE
Other brands OAKLEY
Starting range 2000-15000 starting 4000-
20000

22. STRATEGIES
 Create proper awareness
 Price skimming
 Should target more on sports person and
high class people

23. AWARENESS
 MORE ADVERTISEMENT
 SPORTS MAGZINE
 EX. THEY HAVE CLASSIC MODELS ALSO

24. Price skimming
Price at which we will offer this product at
25000rs
Because
no competitor
can enjoy the premium price
brand equity is very high

25. THANK YOU