Tanishq Brand Analysis - A Retail Management Perspective

1. A Retail Management Perspective

2. Presented By

6. Tanishq - Format Tanishq – The Speciality Store Tanishq, the jewellery business of Titan Industries Ltd, is looking at other alternatives to capture the market. Apart from the presence in high streets, the retail chain is embarking on pilot projects, involving presence in shopping malls and shop-in-shops in retail formats. The move comes in the growing popularity of such formats which are attracting footfalls, which Tanishq is looking to grab.

7. Tanishq – Store Layout

8. Tanishq – Store Layout

9. Tanishq – Store Layout

10. Tanishq – Store Layout

12. High Low Sales Velocity % of Sale by value Resources - Retail Supply Chain Management: Quantitative Models and Empirical Studies By Narendra M. Agrawal, Stephen A. Smith Merchandise Assortment Best Sellers are put on automated SKU level replenishment Total category inventory & product attribute mix by store is specified for the rest of SKUs Main focus for store associates Assortment is designed to ensure high degree of variety Automated replenishment for entire category Limited role play by store associates No focus on individual SKUs Similar guidelines for similar demographic stores SKU is decided by Store Associates Order quantity is set by Store Associates