Google - Competitive Analysis

1. Presented By – Man Mohan Anand Technology Services Innovation

3. Search Technology Overview Google's Crawlers regularly crawl web to rebuild Google index. Crawls are based on many factors such as PageRank, links to a page, & parameters in a URL Google ‘s one key innovation is PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on. Google Bots Google PageRank Google Index Technology Services Innovation

4. Why We Use Google as a Search Engine? Technology Services Innovation

5. Google – Technologically Ahead Cloud Computing Chromium OS Honeycomb Android 3.0 Technology Services Innovation

6. Services By Google Technology Services Innovation

7. Innovation Process Technology Services Innovation

8. Google Street View Video - Snowmobile Innovations @ Google Technology Services Innovation

9. Innovations @ Google Google Street View Video – Route 66 Technology Services Innovation

10. Innovations @ Google Google Translator Video – Spicy Food Technology Services Innovation

12. Primary Strategy Secondary Strategy Innovation Google secondary strategy is to focus on other related segments with innovative product development like - Social Media, Gmail, Google Books, Mobile Computing & Cloud Computing etc. Google introduced many services for small scale industries like – Web Hosting Services, Google Checkout Growth Strategy Google’s growth strategy – Merges & Acquisitions (Example – YouTube) This strategy is preferred because it allows Google to quickly adopt new technologies and process rather than trying to develop them internally

14. Michael Porter’s Five Forces Model Competitive Analysis

15. Michael Porter’s Five Forces Model Competitive Analysis