Robert Kaye of Musicbrainz presentation at Music 4.5 Playlists seminar held in New York on 16 November 2015.
With Universal Music Group appointing an SVP of global streaming marketing to “oversee UMG’s streaming playlists strategy,” the data and analytics are becoming increasingly important to understand and maximize the performance of artists across all streaming platforms.
2. More data than ever...
click play
view artist U2
add track X to playlist Y
skip track
remove nickelback from collection
click pause
skip track
save track
repeat on adele. again.
play local track
remove artist
play
stop
We’ve never had
so much data….
3. More closed than ever
click play
view artist U2
add track X to playlist Y
skip track
remove nickelback from collection
click pause
skip track
save track
repeat on adele. again.
play local track
remove artist
play
stop
…. that we
can’t get to
10. Now data is locked
broadcast
monitoring
SoundScan
Broadcast
physical
sales
11. Now data is locked up
broadcast
monitoring
SoundScan
Broadcast
physical
sales
12. Now data is locked up
broadcast
monitoring
SoundScan
Broadcast
physical
sales
We have access to less
data than ever before.
13. How is your playlist doing?
Played 8,245 times.
14. How is your playlist doing?
Played 8,245 times.
Where?
15. How is your playlist doing?
Played 8,245 times.
Where?
When?
16. How is your playlist doing?
Played 8,245 times.
Where?
When?
By whom?
17. Sitting in the dark
click play
view artist U2
add track X to playlist Y
skip track
remove nickelback from collection
click pause
skip track
save track
repeat on adele. again.
play local track
remove artist
play
stop
18. On the outside, looking in
How can playlist curators outside
the silos make this work?
19. What can we do?
We’re working to open music data for all: