The New Challengers: C3S – a new European collecting society With the vision of becoming a modern European collecting society operating in every single European country and beyond, the Cultural Commons Collecting Society was created in 2010. Offering all rights reserved, Creative Commons, as well as licensing for semi-pro and home produced UGC, C3S acknowledges a variety of license types to enable individual strategies, for artists & businesses, as well as users as new creatives. What effect on the market does the new competitive landscape have? Wolfgang Senges, Executive Director, C3S - The Cultural Commons Collecting Society