An early adopter - Jeremy Yates, CEO, Puppymedia (ex-MD of Playboy TV)

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An early adopter The freemium business model is seeing intense resistance from some parts of the music industry. However, it is a proven model for the adult-entertainment industry, leading on towards premium, exclusive and super-niche content payment models. As traditional delivery and advertising platform avenues are not open to the adult entertainment industry, staying on the cutting edge of technology is often necessary for survival. What technology, distribution and business strategies are successful and transferable? Jeremy Yates, CEO of Puppymedia, ex-MD of Playboy TV

Internet

An Insight into Adult
Entertainment Business
Models
MUSIC 4.5 JUNE 2015
JEREMY YATES PUPPY MEDIA LTD.

Playboy TV networks
Service tiering varies by market
Free to air – Playboy TV, Playboy TV Chat, Lifestyle TV
Basic or extended basic - Playboy TV, The Adult
Channel
Pay – Brazzers, SVOD
PPV – linear PPV, TVOD
Plus HD
TV Everywhere
OTT
Content graduation
Non nude
Topless
Nude
Soft
XXX

OTT
Apps on TVs
Direct to Consumer (Manufacturer takes a revenue share)

Playboy TV licenced to/owned by
Mindgeek (was Manwin)

MINDGEEK
International IT company
Specialises in high traffic websites:
Driving traffic
Monetising traffic
Own some of the most recognised adult brands in the world
One of the top 10 online companies
5th largest bandwidth user

“piracy, file sharing and streaming have
shrunk the numbers of paid album sales
drastically” Taylor Swift Nov 2014
The adult production industry used to hate Youporn –it was a sworn enemy.
“They’re giving porn away. You can’t make money on this.” Steve Hirsch, Vivid, Oct 2007
But for several years now …

Monetisation
Content all uploaded for free
Rev share on sign-ups
But for Mindgeek
Its about the traffic

Thank you
Jeremy Yates
Jeremy.yates@puppymedia.co.uk
+44 7802 758 015

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