International initiatives, authority and inclusion issues Charlie Phillips, World Independent Network, The Association of Independent Music
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Suppose one of the big tech companies does end up running some kind of rights database – with Google/YouTube being well-placed as they implement Content ID. As they are not the right holders, what important questions will be raised over authority, accuracy and inclusion?
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International initiatives, authority and inclusion issues Charlie Phillips, World Independent Network, The Association of Independent Music
- 1. Music 4.5 Blockchain Technology and Data – saviours of the music industry? WIN observations: International initiatives, authority and inclusion issues Charlie Phillips London, 12 October 2015
- 2. Who are WIN’s members? • All main independent music associations in approx 35 countries • Including: AIM (UK), A2IM (US), VUT (Germany), ABMI (Brazil), AIR (Australia), PPNZ (New Zealand), FMPJ (Japan), AMAEI (Portugal) and many others • Impala
- 3. Background • Flow of rights and data (1): 1. Creation 2. Deal/commercials 3. Registration/data management 4. Usage 5. Reporting • Payment flow is the reverse of this • Very complex across various right holders and institutions. • Need to improve access and simplicity across industry, but at institutional, international level this is very hard to achieve.
- 4. Authority and Accuracy • Only right holders know what the rights picture is at any given time. Authority reduces the further away from (1) and (2) you get. • Complications through matrix of right holders, and crossovers within this matrix (producer, performer, author) • Hard to see how institutional change can be brought about by any single technology, given issues today. • Blockchain could still be useful in specific contexts, where authority and accuracy of data is more reliable.
- 5. Inclusion • Provider of technical infrastructure would need to be very well resourced. • Questions of trust and alignment of commercial objectives with right holders. • Questions over whether any single reference resource could be truly inclusive enough to replace the current institutions and services.
- 6. Other observations (1) • Blockchain could work well in specific situations – artist investment, music services etc – mostly digital though, which may not be areas most in need of change. • What about outside digital environment? • Hard to see transition away from current processes for things like public performance, sync licensing etc. • Do non-experts trust non-traditional currencies? • Are they set up to use them?
- 7. Other observations (2) • Technology can’t save you from a bad deal. • Technology can shed light on bad practices, but can’t implement change on its own – eg unfair distribution rules in collecting societies • Existing data standards are not well implemented in music. Premature for any system which depends on yet higher standards to bring about real change.
- 8. Conclusions? • Blockchain technology and data – saviours of the music industry? • Probably not yet!
- 9. Thank you!