Tom Doherty, The Embedded Entrepreneur presentation at Cork Open Coffee, Friday 26th June 2009

1. 97.5% of business ideas never get to start-up 1

2. How a new business starts 2 All new business starts with an idea Why did you start your own business? Be honest with yourself

3. How a new business starts 3 All new business starts with an idea Why did you start your own business? Be honest with yourself Make more money? Be my own boss?

4. How a new business starts 4 I’ve been made redundant I’m unemployed I’m a disgruntled employee I have a great idea Most new business start up Out of necessity

5. Lack of Confidence at Pre-Start-up Will the innovative concept work? (the more innovative, more likely to fail) Will I run out of money? Will I run out of time? Do I have the right skills? Will I ever get a first customer? 5

6. Taking our first steps We contact the state agencies FIRST Enterprise Ireland BIC’s Enterprise Boards University Incubators 6

7. What have the Romans….. 7

8. Your business idea is rubbish 8

9. Start-up’s need different support’s The Embedded Entrepreneur 9

10. 10 The embedded war correspondent

11. The embedded entrepreneur 11 Tom Doherty Beyond:Targets

12. The Embedded Entrepreneur Embed a pre-start entrepreneur in a HOST Customers site for a fixed period of time Only launch start-up once proof of concept has taken place within HOST customer 12

13. We are already doing it in other areas! 2nd level work experience Graduate internships Work placement schemes for unemployed Student exchange for Language Learning 13

14. The Embedded Entrepreneur How it works 14

15. The Embedded Entrepreneur How it works 15

16. Benefits for Embedded Entrepreneur Pre-Start-up fear diminished Shortened timeline for feasibility, R+D A physical premises Develop concept in risk free environment Prototype in real business environment See other opportunities within HOST customer Win FIRST Customer and Testimonial Identify a potential Partner / Investor / Employer PROVEN BUSINESS MODEL = SELF CONFIDENCE 16

17. Benefits for the HOST Customer Free or subsidised development Business Knowledge Philanthropy 17

18. Benefits for Government Agencies Agency get involved much earlier in the Potential Entrepreneurs decision process Research and Development aid is used in real business environment Both Host Customer and Embedded Entrepreneur benefit from R+D Risk of Business Failure is reduced MORE CONCEPTS go to market 18

19. Rollout – the challenges Challenges for the Government Agency Who will fund it? Mediation Rules of Engagement Pre-Qualification criteria for concept 19

20. Rollout – the challenges Challenges for the HOST Customer Initial Approach Insurance Intellectual Property Theft Confidentiality 20

21. Rollout – the challenges Challenges for the Embedded Entrepreneur Intellectual Property Rights Protection Insurance Correctly identifying best HOST company 21

22. Identify the best HOST Manufacturing & Internationally Traded Services Annual Business Survey 2007: Manufacturing & Internationally Traded Services – Selected Indicators 22

23. START HERE Do it yourself; Take your first step and call your ideal host company FIRST and ask for their help 23 Tom Doherty Beyond:Targets tom@beyondtargets.com