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File 498 Doc 18 04dm Associationrules
1.
ผู้ช่วยศาสตราจารย์จิรัฎฐา ภูบุญอบ
( jiratta . [email_address] . ac . th, 08-9275-9797 ) ASSOCIATION RULES 4
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1. Affinity Analysis
and Market Basket Analysis Customer1 Milk, eggs, sugar, bread Customer2 Milk, eggs, cereal, bread Customer3 Eggs, sugar, bread
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2. Support and
Confidence ( cont’d ) TABLE 10.1 Transactions Made at the Roadside Vegetable Stand Transaction Items Purchased 1 Broccoli, green peppers, corn 2 Asparagus, squash, corn 3 Corn, tomatoes, beans, squash 4 Green peppers, corn, tomatoes, beans 5 Beans, asparagus, broccoli 6 Squash, asparagus, beans, tomatoes 7 Tomatoes, corn 8 Broccoli, tomatoes, green peppers 9 Squash, asparagus, beans 10 Beans, corn 11 Green peppers, broccoli, beans, squash 12 Asparagus, beans, squash 13 Squash, corn, asparagus, beans 14 Corn, green peppers, tomatoes, beans, broccoli
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2. Support and
Confidence ( cont’d )
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3. The
Apriori Algorithm ( cont’d ) L 1 L 2 C 2 C 2 C 3 L 3 Sup min = 2 1 st scan C 1 2 nd scan 3 rd scan Tid Items 10 A, C, D 20 B, C, E 30 A, B, C, E 40 B, E Itemset sup {A} 2 {B} 3 {C} 3 {D} 1 {E} 3 Itemset sup {A} 2 {B} 3 {C} 3 {E} 3 Itemset {A, B} {A, C} {A, E} {B, C} {B, E} {C, E} Itemset sup {A, B} 1 {A, C} 2 {A, E} 1 {B, C} 2 {B, E} 3 {C, E} 2 Itemset sup {A, C} 2 {B, C} 2 {B, E} 3 {C, E} 2 Itemset {B, C, E} Itemset sup {B, C, E} 2
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