Prince sultan library marketing project Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri Supervised by: Dr. Sulieman Alshuhri Prince Sultan Library of Science and knowledge is a library affiliated with the University of Imam Muhammad bin Saud.

1. Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri
Supervised by:
Dr. Sulieman Alshuhri

2. • Prince Sultan Library of Science and knowledge is a library affiliated with the
University of Imam Muhammad bin Saud.
• The library subscribes to many online databases, e-journals and e-books, which
contain thousands of full-text materials. The online resources cover a wide range of
topics. They are accessible on and off campus.

3. 1. Profiling The Information Industry :

4. 2 .Segmentation Of The Institute Users :
o University students
o Faculty members
o University staff
o Students and researchers from outside the university
o Students of remote learning
o People with special needs
o Members of the community (Visitors)

5. 3- Competitors and partners :

6. A - Competitors :
• Who are:
1. King Abdul-Aziz public library?
2. Prince salman library?
• What are they provide?
• What is prince sultan library characterized! And what are the competitors
characterized?
•
How To Turn Your Competitors Into Partners!

7. B - Partners:
•
The most important and the most prominent alliances in the Prince Sultan Library of Science and
knowledge :
1.
2.
Qatar National Library.
Saudi Digital Library .

8. 4- PESTEL :
1. Political Factors:
• Adjust the development of information sources
• Ensure standard inhalers in the library
2. Economic Forces:
• Borrowing for students.
• The deduction of the amounts of fines and loss and damage
• Renewed of patron card
• Delayed.
3. Social Factors:
• Provide a variety of services for multiple categories of users and beneficiaries .

9. 4- PESTEL – CONT.. :
4.
Technological Factors:
•
•
•
•
•
5.
Automatic indexing
Video
E-Scan
Share with DBs
Environmental Factors:
•
•
•
6.
Internet
The competitors
Economic, political and social factors
Country laws and the deanship of library
Legal Factors:
•
•
•
•
General Rules for the use of Library
Loan service
Borrowing service
Intellectual property and copy rights

10. 5- The Library Products and Services :

11. A- Information Products of Prince Sultan Library:
• Books .
• Multimedia .
• Periodicals .
• Manuscripts .
• University prints .

12. B- Information services of Prince Sultan Library :
•
•
Manuscripts services:
IT Services:
1.Printing and copying .
2.Respond to inquiries by phone or e-mail.
3.Assistance in the use of Arabic and English databases.
4.Computers and Internet access .
•
Search services .
1.Information database .
2.Library catalog (Indexing services) .
•
Access services .

13. B- Information services of Prince Sultan Library - Cont :
• Gifting and exchange.
• indexing and Classification .
• Ask the library .
• Electronic forms.
• New Arrivals .
• Multimedia .
• Loan services .

14. B- Information services of Prince Sultan Library - Cont :
• Loan services :
Beneficiary
Faculty members and
PhD students
Number of books
25
Lecturers, Teaching
Assistants, and master
students
20
BSc students
University staff
Outside beneficiaries
15
10
5
Loan period
Month renewable
maximum

15. 6- The Product Life Cycle to information search services :

16. Thank You 
Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri
Supervised by:
Dr. Sulieman Alshuhri