Weitere ähnliche Inhalte Ähnlich wie Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data (20) Mehr von Mundo Contact (20) Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data1. “Yo soy tu consumidor”
Conociendo y entendiendo
a tu cliente mediante
monitoreo, analíticos y
Big Data.
Simón Torres
CRM & CX Solution Specialist
1
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2. 2
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4. 48
Big Data Market
CAGR next 5 years
(data in billions)
53.4
32.1
5.1
of data management
16.8
10.2 professionals consider
BIG DATA an opportunity
2012
2013
Source: http://wikibon.org/wiki/v/Big_Data_Market_Size_and_Vendor_Revenues
4
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2014
2015
2016
2017
8. executives who would
grade themselves C or
lower in preparedness
executives who say
drawing intelligence
organization is priority
from data is top losing
believe their
revenue as a result of not being
able to fully leverage information
Source: Oracle Research Study - From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, July 2012
8
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10. Stale Data
Gather and
Organize All Data
10
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Islands
of Data
Drowning in
Spreadsheets
Lack of
Data Skill
12. A Better Approach
BIG DATA
IN-MEMORY
A
MOBILE
VISUALIZATION
BETTER
APPROACH
MOBILE
BIG DATA
IN-MEMORY
+
12
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+
+
VISUALIZATION
15. Driving Better Business Outcomes
Exalytics
Big Data
Appliance
15
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Exadata
16. Value of Engineered Systems
00:02
00:01
00:00
Enterprise-Scale
Performance
16
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Faster Time
to Production
Reduce
Costs
18. of the information
you need is
unstructured
Source: Fill in
18
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19. Valor de los Datos No Estructurados
Algo
importante
30%
Extremad
amente
importante
18%
No sé, 6%
Muy
importante
39%
Source: Unisphere Research, 2011
No
imoprtan
hoy 8%
¿Qué tan
importante son
los datos no
estructurados
para el negocio?
21. Los Retos de la Información No Estructurada
MUCHO TEXTO, EN
DIFERENTES ESQUEMAS
A
Los datos crecen
en Volúmen y
Diversidad
XML
80% UNSTRUCTURED
20% STRUCTURED
Business Intelligence
y Data Warehouses
Texto de
Aplicaciones
Empresariales
Gestores de Contenido,
File Systems, Email
Websites
Social Media
Big Data
22. Descubriendo Información
Un Requerimiento de Amplias Capacidades
Nuevos Datos
+
+
Rápida
combinación de
fuentes existentes.
Nuevos Patrones
Nuevas Preguntas
Exploración libre a
través de una amplia
gama de caracteristicas
de los datos.
Visualizaciones
interactivas que revelan
información oculta en
los datos.
24. Oracle Big Data Appliance
Big Data
•
for Big Data processing
•
•
NoSQL, Cloudera Hadoop, Oracle R
•
•
Servers,
RAM,
Rack; easy rack expansion
Oracle Loader, Oracle Data Integrator,
HDFS Connector for integration
Integrates into your
architecture
•
24
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Streams data into Exadata
@15 TB/hour
Storage/
25. Oracle Exadata
Your Data
•
•
Database server pool
•
Storage server pool
•
InfiniBand network
•
•
faster load and query times
•
storage savings,
and lot less space
less power,
•
Lower data center costs through
consolidation
•
25
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26. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
26
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION
27. Why & How
FASTER
ACTION
27
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Visualize the
Best Course
of Action?
Analyze & Act
in Real-Time
Update Forecasts
Daily or Hourly
What-if
Analysis
28. of executives say
too much critical
information is
delivered too late
Source: Aberdeen Group – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance
28
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29. Oracle Exalytics In-Memory Machine
• In-Memory Processing
•
Responsiveness And
Throughput
•
Columnar Storage &
Compression
Discover
• Frequently Used Data is
Predict
Analyze
•
•
Plan
29
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Interactivity
Sub-Second
Desktop And Mobile
User Experience
• Tightly integrated with Exadata
and Big Data Appliance
30. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
30
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION
32. Oracle Information Discovery
Rapid, Intuitive Exploration Of Data From Any Combination Of Sources
•
•
•
•
•
Unprecedented Information Visibility
Leverage Existing BI Investments
Self-Service Data Discovery
Reduced IT Costs, Better Business
Decisions
•
•
•
•
•
32
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Contextual Search, Navigation,
Analytics
Dynamic Data and Metadata
Content Acquisition and Text
Enrichment
In-Memory Performance
33. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
33
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION
36. Intelligence Embedded in Business Processes
ORACLE
APPLICATIONS
BUSINESS
PROCESSES
36
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37. Oracle Business Analytics
“Insight to Action” With Contextual Integration
INSIGHT
Late Payment
Trend
Headcount
Budget Analysis
Forecast
Update
Supply
Shortfall
Poor Campaign
Results
__
__
__
__
_
Finance
HR
Sales
Supply Chain
Marketing
Hold Credit
Approve Hire
Approve Discount
Change Request
Redirect Funds
ACTION
37
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38. Rich User Experience—Available Anywhere,
Anytime
38
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39. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
39
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION
41. Oracle Enterprise Planning Solutions
Leverages Business Analytics to Improve Business Predictability
Strategic
Planning
Rolling
Forecast
Operational
Planning
41
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Enterprise
Planning
Pla.orm
Financial
Budgeting
Workforce,
Capital and
Project
Planning
42. Case Study: General Dynamics
Improves Budgeting and Planning
and Accelerates Rate Changes
§ Consolidated numerous disparate
planning applications
§ Reduced time, from two weeks to one day
§ Integrated data from multiple ERP systems
§ Improved visibility into project performance
§ Provided user-friendly dashboards
§ Accelerated the pace for developing
forward-pricing rates
42
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43. Oracle Business Analytics
Drive Better Business Outcomes
ANY
DATA
43
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Discover
Analyze
Plan
Predict
BETTER
DECISIONS
FASTER
ACTION
45. Insight
& Forecast
CHOICES / ASSETS
Self-Learning
Loop
Real-Time
Recommendations
Decisions
Performance Goals
σ
Real-Time
Context & Data
45
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Predictive Modeling
46. R Statistical Programming Language
•
PCA 5
online
• Used for
and graphics
returns
users
history
•
sales
Clustering 4 Groups
Factor 1
28
16
2
80
46
60
40
language
and environment
20
0
1
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Factor 3
in easily
producing publicationquality plots
•
statistical packages
•
with
open source community
47. Oracle R Enterprise Approach
•
•
Data and statistical
analysis are
run in-database
in business
processes
•
Oracle
Data Mining
47
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and
48. •
WHY
•
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Analytic Applications
•
?
Business Intelligence
•
Blueprint for
Better Outcomes
48
Business Analytics
Data Warehousing
•
of analytics
• Systems
•
engineered system
for in-memory analytics
50. Oracle Business Analytics
Drive Better Business Outcomes
Exalytics
Big Data
Appliance
50
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Exadata
51. Adoption & Optimization of Oracle Technology
Using Best Practices & Product Expertise
Architecture, Planning,
Implementation Services
Complete Support for Oracle Software,
Hardware, Engineered Systems
Mission Critical Support Services for All
Oracle Applications and Technologies
Your Complete Training Source for
Oracle Software and Hardware
The Power of Oracle in the Cloud
51
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52. 52
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