1. Dr. M. MUNAWAR KHAN
BEHAVIOR CHANGE COMMUNICATION
ENHANCED SINDH HIV/AIDS CONTROL
PROGRAM SINDH
2. (BCC) BEHAVIOR CHANGE
COMMUNICATION
ENHANCED SINDH HIV/AIDS CONTROL PROGRAM SINDH
Communication Component of SACP
I&I Depot Rafique Shaheed Road, Near JPMC Cant, Karachi
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5. Name of the Project
Enhanced HIV/AIDS Control Program
Executing Agency
Health Department Govt. of Sindh
Time Period
2011- to 2014 (Three Years )
6.
7. Goal
• To contain the spread of HIV/AIDS
among the general population to less
than 1%
• To ensure adequate provision of
services and facilities to the affected
individuals, families and communities
be creating enabling environment by
2014.
8. ROLE OF BEHAVIOR CHANGE
COMMUNICATION (BCC)
• ↑ Knowledge
• Stimulate community Dialogue.
• Promote essential Attitude change.
• Reduce Stigma and discrimination.
• Create demand for information and services.
• Advocate.
• Promote services for prevention, care & Support.
• Improve skills and sense of self-efficacy.
9. Current Situation of HIV/AIDS in Sindh
• Sindh Province has unique position in
the country due to Karachi being most
populous city of Pakistan with population
more than 12 Million.
• People from all parts of country come to
Karachi for employment opportunities
and better diagnostic and treatment
facilities.
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10. Current Situation Conti….
• Large population of immigrant workers,
Injecting Drug Users, Sex workers,
Truckers, & Prisoners.
• Above high risk populations frequently
move from smaller towns to big cities.
• More challenges for HIV/AIDS prevention
in Sindh than rest of the country.
• Sindh has reported maximum number of
HIV/AIDS cases in the country.
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11. Current Situation Conti….
• First outbreak among Injecting Drug Users
was identified in Larkano in June 2003,
subsequently increasing number of IDUs
are being tested +ve for HIV in Sindh.
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12. Project Objectives
To control the incidence of HIV among Most at
Risk Population (MARPs) especially Injecting
Drug Users (IDUs) and Male Sex workers
(Hijras/MSM).
To place the time tested tools of prevention to
hold the concentrated epidemic in, and halt the
progress in MARPs and bridging population
To Reduce and Reverse the level of
stigmatization of people living with HIV by
creating supportive system and conducive
environment to have a happy life and easy
access to medical and social services.
13. Project Objectives
To coordinate a multisectoral, comprehensive
and sustainable response to HIV that is based
on evidence, transparency and accountability
and involves the various line ministries, the civil
society and the main target beneficiaries (the
PLHIV and the most at risk groups).
Identify the gaps for future Resource
mobilization integration from development
partners like GFATM, for long term sustainability
of programs and interventions
17. Component-1
ADVOCACY:-
• Advocacy is a combined effort of a group of Individuals
or organizations to persuade influential individuals,
groups and organizations through various activities to
adopt an effective approach as quickly as possible.
• Advocacy is about identifying a problem in a
community, coming up with a solution to that
problem, establishing strong support for that
solution and providing an effective implementation
plan.
18. Advocacy is about identifying a
problem
Provincial Dialogue Sindh District Task Force Sukkur
19. Advocacy is about identifying a
problem
District Task Force Larkano at DCO office Larkano
20. Advocacy: cont..........
• Advocacy plan will serves 2 purposes:
• Firstly, advocacy to decision makers
(politicians, senior public officials) facilitates
the conduct of existing programs and in
planning for newer programs.
• Second: is to facilitate key groups (Those
described above, as well the general public at
large) in understanding the need for HIV
prevention.
21. Advocacy/Communication and Social
Mobilization
Activities/ Targets:
• 15- Publicity Bill Board
• 55- Campaign Vinyl Publicity Posters on Public
Transport
• 30- Publicity Hoardings (Rental/ Permanent)
• 10- Campaign I.E.C. Material (Promotional)
• 45- Campaign Social Mobilization Committee 5
unit per District( Manual, M&E Manual etc
23. Component-2
Communication
• "sending, giving, or exchanging information
and ideas," which is often expressed verbally
and nonverbally.
• Verbal communication is the act of speaking
by using words. Examples of this include using
different forms of language (i.e., written,
voice, sign language).
• This form of communication can be taken for
granted..such as saying regretful things and
opening your mouth before thinking about
what you are saying.
24. • Non-verbal communication is the act of
speaking without using words. Examples of
this include facial gestures ,body language,
legs shaking, nervousness, and the impression
you give to others with your appearance
(dress, body image, body odor).etc.
• Both non-verbal and verbal communication
are both used on a daily basis. In that regard,
it's important to use communication carefully
and with love. Communication can either hurt
or heal
25. Communication and Stigma
Reduction ((Campaign))
• 9- Awareness event at religious festivals (urs)
• 24- Awareness events for community and
religious leaders
• 30- Awareness events for uniformed personnel
• 12- Awareness events for Health Sector Professionals
• 15- Awareness events for Media Personnel
• 12- Coordination with other line departments,
ministries and donor agencies
• 15- Special Events (5 in a year),Health Days
• 3- World AIDS Day
26. Awareness event at religious festivals
(urs) BHIT SHAH
During Annual URS of Shah Abdul Latif Bhitai ( Bhit Shah )
27. Awareness Events for
Community & Religious Leaders
Religious Leaders belonging to Muslims, Christians', Hindus and Sikh Karachi
28. Awareness Events for
Community & Religious Leaders
Religious Leaders belonging to Muslims, Christians', Hindus and Sikh Larkano
