1. Don’t make me think . ?##%%&*!!?

2. Follow three laws…..

3. Nothing important should ever been more than 2 clicks away

4. Don't make user to think.

5. Try to make each web page self evident.

6. How user uses the web ?

7. We scan pages .

8. User don’t make optimal choice. They satisfice.

9. User don’t figure out How stuff work.

10. Billboard Design pages for scanning

11. Make clear hierarchy

12. Use conventions .

13. Break page in to clearly defined areas.

14. Make it obvious what is clickable.

15. Keep noise level down

16. Mindless choices .

17. Omit needless words No (stupid) instructions

18. I am simply asking for a fish It took so long for me Bla bla bla @#$%^&%$@# No “Happy Talk.”

19. Going to web site is like going to mall. Pacific mall . COM

21. Look for signs

22. ?

23. Web Navigation

24. Hierarchy

25. In web site help desk is Search =

26. Confused

27. Frustration

28. Way to Search

29. Simple formula +

30. Tabs

31. Tagline

32. Meaningful Tagline

33. Bad (generic) tagline

34. We don’t need taglines

35. They know me from my origin

36. The farmer and cowman should be friends

37. Developer passion

38. Designer passion

39. Businessman

40. Religious Debates More flash animation More sync options More features

42. Think about me !

43. No “What ?” Only “Why ?”

44. Usability Testing on 10 cents a day

45. Focus Group

46. Usability Testing ‘What is it ?’ & ‘How to use it ?’

47. How many tester 2-3 testers with 3 rounds

48. Who can be a tester?

49. Where to test ? Usability labs

50. Simple setup

51. Screen recording software

52. Who should observe ?

53. When to start testing? As early as possible

54. How you will test it ? Ask user “What’s this all about ?”

55. Ask user to do some task & watch him

56. What to fix ?

57. Ignore ‘kayak’ issue

58. Extra features It would have been much better if it has one more steering wheel

59. Accessibility is usability

60. They Hear

61. They fear

62. Thank You