2. “Tomorrow, through personalization,
online commerce will accelerate the very
process of discovery. Amazon.com uses
the internet to create real value for its
customers and, by doing so, hopes to
create an enduring franchise, even in
established and large markets.”
– Jeff Bezos
1997 Letter to Amazon
Shareholders
3. Acquisition
For every $92 spent
acquiring customers
Onsite Personalization
Just $1 is spent
converting them
Today
4. Personalization Is Taking Center Stage
C-Level Priority ML / AI-Powered Experiences Take
Center Stage
3
Marketing Budgets, but Product &
Engineering are Driving Experience
Building
21
5. The #1 inquiry into
Gartner is about
Personalization
Source: Gartner 2017
6. An $800B Opportunity
Over the next five years, personalization will
drive an $800B revenue shift to the 5-15%
companies that get it right
Source: BCG, “Profiting from Personalization”
7. Personalization Impact:
• 5%-15% Revenue uplift
• 10% to 30% increase in marketing spend efficiency
Source: McKinsey, “Marketing’s Holy Grail: Digital Personalization at scale”
35. A large fashion retailer has converted every piece of content and banner on
their Homepage into Dynamic Content, continuously optimized and
targeted at their varied audience segments. The order of the banners and
their selected variations are synchronized to guarantee an optimal and
consistent experience.
Full Homepage Personalization
Homepage
For internal use only
37. Easy Hero Banner Optimization & Personalization
Our Homepage Hero Banner is connected
to a variations feed, from which Dynamic
Yield automatically serves the most
appropriate selection of banners to each of
our most valuable segments
We Continuously Personalize the Hero Banner, Automatically
47. Live Results
Similar
All slots show DY similar
Similar + Bought Together
2 slots similar + 3 slots bought together
Control
No recs
48. Testing Recommendation Strategies
Similar
All slots show DY similar
Similar + Bought Together
2 slots similar + 3 slots bought together
Control
No recs
Revenue per User: (Baseline)
Revenue per User: (+27.1%)
Revenue per User: (+34.4%)
49. Recommendation Strategies with Predictive Targeting
Similar + Bought Together
To all users
Revenue per User:
+34.4%
Revenue per User:
+54.1%
Similar
Audience “PDP frequent visitors”
(39% of visitors)
Similar + Bought Together
Rest of the users
(61% of visitors)
Predictive Targeting
50.
51. “Dynamic Yield is a Leader…
Marketing Leaders seeking a
scalable personalization solution
suitable for a variety of use cases
should consider Dynamic Yield”
Gartner Named Us a Leader in
Personalization Engines