The ability to be agile, offer great customer experiences, and create innovations can often hit a roadblock with EDI. The messaging standard, known for its complexity, can slow business processes and reduce innovation. In this presentation, you'll learn how Redwood Logistics, an integrated transportation and logistics company based in Chicago, has partnered with MuleSoft to not only innovate on top of EDI, but harness digital transformation to create an entirely new platform service offering. I

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Eric Rempel, CIO, Redwood Logistics
David Chao, Director of Industry Marketing, MuleSoft
Driving Digital Disruption in EDI

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Introducing Eric Rempel
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Biggest challenge: IT cannot go fast enough
DemandsonIT
Time
Today
IT delivery capacity

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IT’s absolute imperative to change
DemandsonIT
Time
Today
IT delivery capacity

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Is IT a service desk?

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How have others solved the delivery problem?
Entirely changed their operating model to enable win-win self service

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IT’s new role: Enabler
DemandsonIT
Time
Today
IT delivery capacity

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Building the Application Network with MuleSoft

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Eric Rempel, CIO
Redwood Logistics
Delivering Value by Delivering Data

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Non Asset Based Multimodal Transportation Services
Third Party Logistics
Asset Based Full-Truckload Services
Truckload Transportation
Flexible, Outsourced Transportation Management
Transportation Management
Transportation Management Systems, B2B Integration
Services, Logistics Network Analysis.
Knowledge Based Services

13. Supply chain evolution
Out With The Old In With The New
Single Mode Multimodal
Single Capability Broader Solutions
Co-Managed SolutionsOne Size Fits all Outsource
Multiple Providers Integrated Solutions
Technology PoweredManual Processes
Chasing Everything Focus Management
Supply-Chain IntegrationSupplier Integration

14. Process Expertise,
Business Logic &
Custom Workflow
Flexibility, Reliability,
Repeatability, Security
& Scalability
Rapid Onboarding /
Multi-Partner
Connectivity
Our API-Led Call to Action wasn’t about Redwood Logistics. Simple and Reliable connectivity was not our problem alone,
nor was it a client-specific problem. It is a global problem. There is tremendous pressure to streamline the supply chain.
Today, optimizing process and operations through connectivity is changing the game.
The Supply Chain B2B Challenge
Internal & External
Pressure

15. B2B Market Opportunity
More Customer Demand for Rapid & Reliable Multi-
Party Integrations, and Technologically Underserved
Mid-Market Enterprises
• is Redwood Logistics’
B2B Platform
• Cloud-First Architecture
• Point & Click B2B Connectivity
• Building an application network to
deliver rapid business process
automation and enterprise value
across the supply chain
The Redwood Logistics’ Solution

16. Inbound Connectors
Public REST-ful
Redwood API
{API}
APIGateway
Mule
ESB
Micro-Service
Workers
Internal Services
App Consoles
/ Admin Panels
/ Deployment Manager
High Availability
RDS / NoSQL
Secure
File Storage
Persistent Queues
& Object Stores
3rd Party
Applications
Partners &
Vendors
Enterprise Apps
(ERP/WMS/TMS
& Legacy SOA)
Zero-Downtime Core
Message Orchestration
System APIs
Process APIs
Experience APIs
Platform as a Service:
Infrastructure

17. The Solution: API-Led Connectivity
Results
• Zero-Downtime
• B2B, A2A & Everything Else
• Low-Risk / High Value B2B
Integrations
• Easy-to-Use Tools
• Enterprise Cloud Scalability
• Repeatability via Reusable
Components
• Real-Time Data Management
• Best-in-Class SLA

18. Delivering a new IT operating model to
serve the mid-market segment
Leveraging re-usable APIs has reduced software development cycles from 2-3 months to 1-2 weeks
Low Risk
Integrations
Reduced Costs
of Goods Sold
Improve Labor
Efficiency
Faster Cash
Collection
Reduced
Technical Debt
On-Demand
Expertise
Increased
Customer Value

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19
X
Reusable
Services, Greater
Composability
Leveraging common
integration building
blocks
1 Self-Service
Driven
Model
Easy to develop
apps, easy to
on-board
developers
2
Encourage
Innovation
Enable
innovation
productivity
3
X faster to build
integrations*
MuleSoft has enabled greater reusability
via core integrations that are being reused
across new use cases
• Time to build integrations:
o Using MuleSoft: X
o Using alternate solution: X
* With MuleSoft vs an alternate solution comprised of homegrown capabilitiesData based on benchmark study conducted by MuleSoft at Customer 3 in Q2 2016
X faster to roll out new
applications*
• Time to build apps:
o Using MuleSoft: X weeks
o Using alternate solution: X weeks
X% increase in
number of projects*
MuleSoft’s solution for ESB and
APIs has enabled a quick prototype
and fail fast culture
• Projects delivered in 1 year
o Using MuleSoft – X projects
o Using competitive solution – X
projects

20. Lessons Learned
Do as I say, not as I do
• Change is Scary
• Align Dev Requirements to the Business,
not the Other Way Around
• Demonstrate Value via Proof-of-Concept
/ Small Team
• Consider Revisiting Your SDLC
• Exception Strategy: Built to Never Break
• CI: Continuous Improvement

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Thank You!