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Beyond Measure
Erika Hall
Flickr/fungleo
[dramatisation]

Flickr/eskimo_jo
[a dramatization]

The Nourishing Home / Kelly Smith
?
luckyironfish.com
Stories
have
power
Flickr/ Billy Wilson
This is pretty
creepy when
you think
about it.
Flickr/ thevlue
2,500,000
000,000,
000,000
bytes
Flickr/ JD Hancock
90%
?
This is pretty
creepy when
you think
about it.
Flickr/ thevlue
Flickr/ cle0patra
Life,The Universe,
and Everything =?
7,500,000
years later...
42!
“It would have been
simpler to know
what the actual
question was.”
“Only when you
know the question,
will you know what
the answer means.”
Flickr/johnwiechecki
I am a
rational
biped.
Flickr/gabbahey
Lies,
Damn Lies,
and Statistics
Original image: Olly Moss
quantified-mind.com
A

B
Green

Yellow
Traffic

Quality
Attention

Cash
New!

Familiar
Safe

Exciting
More

Cheaper
Mine

Ours
$$$

Welcome
More

Enough
Yes
Flickr/ theloushe
What
ought to
be

What
is
Flickr/ joncandy
Human
problems
require illogical
approaches.
Isn’t it obvious?
We are blind
to our minds.
System

1

System

2
System

1

Fast
Intuitive
Emotional
Slow
Deliberative

Effortful

System

2
Data doesn’t
change
minds.
Related Experience

Feels Familiar

Feels True

Clear Display

Primed Idea

Good Mood

Daniel Kahneman

Ease

Feels Good

Feels Effortless
Feeling confident?
It’s not a good sign.
You might have a bad case of

Dunning-Kruger.

Flickr/ Bekah Stargazing
Our access to
data has
evolved, our
brains haven’t.
Data doesn’t
change
minds.
Math is
hard.
Stories are
easy.
We have to
account for
more than
we know.
The most
measurable
data is not
the most
valuable.
Obviously,
what I can
count should
count more.
Flickr/gabbahey
Know your
reason.

Flickr/johnwiechecki
What and Why

Flickr/johnwiechecki
luckyironfish.com

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Beyond Measure