1. HINDUSTAN
COMPUTER LIMITED

2. SOURCE OF DATA
1. PRIMARY DATA :-
The data which is collected fresh and for the first time and
thus happen to be the original
one characteristic is called as the primary data.
2. SECONDARY DATA :-
The data which is already collected by someone else and
which have been passed through
the statistical process is known as the secondary data.

3. HCL Info systems Ltd is one of the
pioneers in the Indian IT market, with its
origins in 1976. For over quarter of a
century, we have developed and
implemented solutions for multiple
market segments, across a range of
technologies in India.

4.  1976- Hindustan Computer limited (HCL) is born.
 1977- Forms distribution alliance with Toshiba for
copier & Notebooks.
 1978- HCL Successfully ships in house designed
micro-computer at the same time as Apple.
 1983- Indigenously develops an RDBMS, a
Networking OS & a client server architecture, at
the same time as global.
 1986- HCC Becomes the largest IT Company in
India.

5.  1989- Introduce fine grained Multiprocessor
UNIX 3 yr a head of “sun& HP”
 1991- HCL Hewlett Packard J. Develops Multi
Processor UNIX of HP & Heralds HCLS entry
 into contract R&D.
 1994- Forges distribution alliances with
Ericsson Switches & Nokia cell Phone.
 1997- HCL‟s R&D spinoff as HCL Technology
Mark advent info Software services.

6.  2003. HCL Becomes the first company to
cross the 1,00,000 unit Milestone in the
Indian Desktop PC Market.
 2004- HCL Technologies Get accorded by
Meta Spectrum with leader status in off have
out sourcing.
 2005- JV with NEC, Japan -HCL Set up first
Power PC Architecture design centre outside of
IBM.
 2006- HCL info system ties up with Apple
for iPod distribution. -HCL Technologies sign
largest over, software services deal with DSG.

7. ABOUT HCL ENTERPRISE:
 HCL Enterprise is a US $ 5 billion leading Global
Technology and IT enterprise that comprises two
companies listed in India - HCL Technologies &
HCL Info systems.
 who operate from 23 countries including 500
points of presence in India. HCL has global
partnerships with several leading Fortune 1000
firms, including leading IT and Technology firms.

8. CHAIRMAN AND MANAGEMENT PROFILE
AJAI CHOWDHRY
CHAIRMAN & CEO
President and CEO in
1994. He was appointed
the Chairman of HCL
Infosystems in
November 1999.
He has been conferred
the DATAQUEST „IT
Man of the Year 2007‟
Award amongst other
awards.

9. 1. J V RAMAMURTHY
Chief Operating Officer
2.SANDEEP KANWAR
CFO& EVP
3. HARI BASKARAN, GEORGE PAUL ,RAJEEV
ASIJA, RAJENDER KUMAR
EVP
4.MCHANDRASEKARAN
Sr. VP
5. VIVEK PUNEKAR
VP HR

10. MISSION STATEMENT:
"To provide world-class
information technology so
services to enable our
customers to serve their
customers better"

11. ALLIANCE & PARTNERSHIP
Intel, AMD, Microsoft, IBM, Bull, T
oshiba, Nokia, Sun
Microsystems, Ericsson, NVIDIA, SA
P, Scan
soft, SCO, EMC, VERITAS, Citrix, CI
SCO, Oracle, Computer
Associates, Red
Hat, Infocus, Duplo, Samsung and
Novell.

13. HCL TOUCH
 24 Hrs Round the clock service
 7 Days a Week service
 Company Owned Direct service
 Lifetime Response
 Covering 4000 Towns
 Pick & Drop Service
 Regional Language support
 Green Repairs
 Pan India On Site Direct Company support
 SMS Call Logging
 Remote Support Facilities.

14. ABOUT SURVEY
 This presentation contains the findings arrived after detailed analysis of
the data received through filing questionnaires by the users of laptops at
various areas of Dehradun. The study was also carried out to find the
cause of the declining sales rate of these brands. We did many
promotional activities and I went to various societies, corporate, schools
and colleges for creating awareness.
 The promotional activities like canopy shows and broachers distribution
were carried out at main location near to the HCL Company. In this
activity we have given live demo of laptop, desktop and mileap laptop to
the end user i.e. the customers; this activity was mainly done in the
Rajpur Road and Prem Nagar. Giving them demo, and brochures, and
handling there queries regarding the Products.

15. OBJECTIVE
 To study the marketing strategies of HCL.
 To find out the effectiveness of promotional strategies of
HCL.
 To ascertain the impact of promotional activity on purchase
decision.
 To find out the measures to boost up sales.
 To conduct promotional activity to boost sales of HCL.
 To analyse the awareness among public about the HCL
products.
 To find out the reasons for low sales of the products.
 To conduct promotional activity in various places like
shopping malls, residential areas, corporate etc.

16. DATA ANALYSIS
BRAND PREFERENCE
24%
28%18%
20%
10%
HCL
DELL
SONY
HP
Others

17. ARE YOU AWARE OF HCL PRODUCT & SERVICE?
92%
8%
YES
NO

18. WHAT IS YOUR OPINION TOWARDS HCL PRODUCTS & SERVICES?
27%
46%
24%
3%
Very Good
Good
Satisfactory
Poor

19. HAVE YOU HEARD ABOUT HCL TOUCH (24X7 SERVICE SUPPORT . 4000 CITIES)?
0
10
20
30
40
50
60
70
Yes No
32
68

20. AFTER SALES SERVICES WHICH BRAND SERVICES IS THE BEST?
0
5
10
15
20
25
30
HCL DELL SONY HP Others
26
24
18 20
12

21. DOES THE PROMOTION HELP IN BETTER PRODUCT AWARENESS?
94%
6%
Yes
No

22. WHETHER PROMOTIONAL ACTIVITY PROFITABLE/ BENEFICIAL TO YOU?
96%
4%
Yes
No

23. HAVE YOU EVER PURCHASED ANYTHING DURING OR AFTER THE
PROMOTION?
0
10
20
30
40
50
60
70
80
Always Sometimes Never
17
74
9

24. DOES BRAND AMBASSADOR CREATE MORE VALUE IN THE PRODUCT?
0
10
20
30
40
50
60
Always
Sometimes
Never
60
25
15

25. WHAT TYPE OF PROMOTIONAL ACTIVITY ATTRACTS YOU MORE & REQUIRED BY
COMPANY?
39
16
42
24
7
0
5
10
15
20
25
30
35
40
45
Advertisement
(Paper, TV)
Canopy &
Road shows
Discounts Gifts/Lucky
Draws
Broacher
Distribution

26. HAVE YOU EVER IGNORED THE PROMOTIONAL ACTIVITY? WHY?
18
34
48
0
10
20
30
40
50
60
Always Sometimes Never

27. WHERE THE PROMOTIONAL ACTIVITIES CAN BE EFFECTIVE AND GET
MORE RESPONSE?
30%
34%
21%
8% 7%
Showrooms
Shopping Malls
Society/Corporates
Internet
Other

28. WHAT IS YOUR OPINION TOWARDS “LESS PROMOTION MORE
DISCOUNT?”
0
10
20
30
40
50
60
Strongly
Agree Agree
Disagree
Strongly
Disagree
24
54
16 6

29. FINDINGS
 HCL is 32 yrs. old and the only Indian IT company among the entire IT giant like
LG, Sony, HP, Lenovo.
 The reason for low sales of the products was lack of promotional activities due
to this most of the public was not aware of HCL products.
 After using promotional tools I found that the prescription rate of the HCL‟s
products was increased to a considerable extent.
 HCL provides most economic Leaptop & Desktop in India At HCL DIGILIFE
Store, one can get wide range of products such as
Leaptops, Desktop, Mileaps, IPods, Cameras, Printers, Mobile phones, x-
box, LCD TVs, Plasmas & Projectors, etc.
 HCL is only company in India which provides service 24x7x365 (which is
known as HCL TOUCH).
 HCL Ltd is a national distributor for NOKIA Cells and Accessories, LCD
TVs, Plasmas & Projectors, Apple IPods & Accessories, Kodak Camera, Canon
printers, Microsoft software, X-box & Microsoft Accessories.
 HCL has launched World's smallest laptop, i.e. Mileap x- series .

30. RECOMENDATIONS
 The company should open exclusive showrooms for HCL Products
and accessories in Dehradun.
 A regular use of promotional tools should be done till the products
get good exposure in the market.
 Effective schemes should be launched to differentiate the products
than others and to interact the customers.
 The company should make tie-ups with more shopping malls and
multiplexes for promotional activities.
 Customer makes their purchase decision before entering the shop it
means that a customer decides which brand of laptop they want to
buy.