Here you can find complete idea about SEO.: Forms of SEO White Hat SEO Black Hat SEO Gray Hat SEO Forms of White Hat SEO On Page SEO and Off Page SEO Internal Linking & External Linking SEO Plugins (Yoast SEO) Importance of On Page SEO Advantages of SEO search engine optimization

2. It is the technique of getting traffic for
‘Free’ and ‘Organic’.
SEO_Search Engine Optimization_M. Mujeeb Riaz

3. • SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.
SEO_Search Engine Optimization_M. Mujeeb Riaz

4. Forms of SEO
Black Hat
SEO
White Hat
SEO
SEO_Search Engine Optimization_M. Mujeeb Riaz

5. SEO
White Hat SEO
On Page SEO
*Website Structure
*Use Keywords
while making
website content
*(Google Keyword
Planner/Keywords
Everywhere)
* Website Title
* Website
Description (Should
be catchy and
compelling)
Off Page SEO
Internal Linking
External Linking
Black Hat SEO
SEO_Search Engine Optimization_M. Mujeeb Riaz

6. SEO_Search Engine Optimization_M. Mujeeb Riaz

7. White Hat SEO
• White hat SEO utilizes techniques and methods to improve the search
engine rankings of a website which don't run afoul of search engine
(mainly Google) guidelines.
• Techniques: Some white hat SEO techniques include: high quality
content development, website HTML optimization and restructuring,
link acquisition campaigns supported by high quality content and
manual research and outreach.
• What to Expect: Steady, gradual, but lasting growth in rankings.
SEO_Search Engine Optimization_M. Mujeeb Riaz

8. Black Hat SEO
• Black Hat SEO exploits weaknesses in the search engine algorithms to
obtain high rankings for a website. Such techniques and methods are
in direct conflict with search engine guidelines.
• Techniques: Some black hat SEO techniques include: link spam,
keyword stuffing, cloaking, hidden text, and hidden links.
• What to Expect: Quick, unpredictable, and short-lasting growth in
rankings.
SEO_Search Engine Optimization_M. Mujeeb Riaz

9. On-Page Vs Off-Page SEO: What's the Difference
• What is On-Page SEO?
• On-page SEO (also known as "on-site" SEO) is the act of
optimizing different parts of your website that affect your
search engine rankings. It's stuff that you have control over
and can change on your own website. Here are the biggest
factors included.
SEO_Search Engine Optimization_M. Mujeeb Riaz

10. What is Off-Page SEO?
• Off-page SEO focuses on increasing the authority of your domain
through the act of getting links from other websites. A good analogy
for how authority works is this. If you have a bathtub with rubber
duckies in it (the ducks are your pages), and you start filling the tub
with water (links), your duckies are all going to rise to the top.
• This is how a site like Wikipedia ranks for pretty much everything
under the sun. It has so much water in its bathtub that if you throw
another rubber duck in it, it's going to float to the top without any
other effort. There's a score called "Domain Authority" that calculates
how authoritative your website is compared to other sites. You can
type your domain name into here to see your score.
SEO_Search Engine Optimization_M. Mujeeb Riaz

11. Paid Vs Organic
SEO_Search Engine Optimization_M. Mujeeb Riaz

12. SEO_Search Engine Optimization_M. Mujeeb Riaz

13. SERP
• Search Engine Result Page
• SEO Result Elements
Title|URL|Description
SEO_Search Engine Optimization_M. Mujeeb Riaz

14. 40%
40%
20%
Sales
Content Technical Link/Social
SEO_Search Engine Optimization_M. Mujeeb Riaz

15. Content Technical SEO/Link
Fresh Title Tags The Power of
Original Meta Description Fresh,Orginal Content
Keyword Used Anchor Text in Links
Relevance/In Demand Keywords used in Texts
Grammarly Internal & External Links
H1,H2,H3
Domain Name
Site Map
Responsive
Website pages accessibility
SEO_Search Engine Optimization_M. Mujeeb Riaz

16. SEO_Search Engine Optimization_M. Mujeeb Riaz

17. Ranking Factors(Social Media Sharing )
• Share
• Like
• Comment
• Mention
• Following
• Link
SEO_Search Engine Optimization_M. Mujeeb Riaz

18. 10 Smart Ways to Earn or Build Backlinks to Your
Website
SEO_Search Engine Optimization_M. Mujeeb Riaz

19. How to Improve SEO on WordPress?
• Pick a Theme That's Optimized for Search Engines. ...
• Use a Dedicated SEO Plugin. ... (Yoast SEO _Wordpress Plugin)
• Change Your 'Permalink' Structure. ...
• Create a 'Sitemap' ...
• Use Heading Tags Throughout Your Content. ...
• Build Your Content Around Keywords. ...
• Incorporate Useful Internal and External Links. ...
• Use Responsive Design on Your Site.
• Optimize Your Images
• Add and Update Your Posts Frequently
• Focus on Quality Content
SEO_Search Engine Optimization_M. Mujeeb Riaz

20. how Google search engine works
• Step 1 Crawling. When one types something in
the search bar in the first place, it finds what pages exist on
the web. ...
• Step 2 Indexing. After a page is
discovered, Google understands the data of the page. ...
• Step 3 Ranking.
SEO_Search Engine Optimization_M. Mujeeb Riaz

21. Google Crawling
• Crawling is the process by which Googlebot visits new and
updated pages to be added to the Google index. We use a
huge set of computers to fetch (or "crawl") billions of pages
on the web. The program that does the fetching is
called Googlebot (also known as a robot, bot, or spider).
SEO_Search Engine Optimization_M. Mujeeb Riaz

22. Google Indexing
• In layman's terms, indexing is the process of adding web
pages into Google search. Depending upon which meta tag
you used (index or NO-
index), Google will crawl and index your pages. A no-
index tag means that that page will not be added to the web
search's index.
SEO_Search Engine Optimization_M. Mujeeb Riaz

23. Google Ranking
• Rankings in SEO refers to a website's position in the search
engine results page. There are various ranking factors that
influence whether a website appears higher on the SERP
based on the content relevance to the search term, or the
quality of backlinks pointing to the page.
SEO_Search Engine Optimization_M. Mujeeb Riaz

24. How we see a website
SEO_Search Engine Optimization_M. Mujeeb Riaz

25. SEO_Search Engine Optimization_M. Mujeeb Riaz

26. How Google see a website
SEO_Search Engine Optimization_M. Mujeeb Riaz

27. Relevant Terms
• SEO
• SEM
• SMO
• ASO
• SMM
SEO_Search Engine Optimization_M. Mujeeb Riaz

28. • ASO is the process of optimizing mobile apps to rank higher
in an app store's search results.
• SEO stands for Search Engine Optimization, which is the
practice of increasing the quantity and quality of traffic to
your website through organic search engine results.
• SEM: Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising.
SEO_Search Engine Optimization_M. Mujeeb Riaz

29. • SMO:Social media optimization (SMO) is the process of
increasing the awareness of a product, brand or event
... SMO is similar to SEO (search engine optimization) in that
the goal is to drive traffic to your Web site.
• SMM: Social media marketing (SMM) is a form of internet
marketing that utilizes social networking websites as a
marketing tool.
SEO_Search Engine Optimization_M. Mujeeb Riaz

30. Thanks !
SEO_Search Engine Optimization_M. Mujeeb Riaz